1. Conducting Interviews

2. What is an interview?
It’s a conversation with purpose.

3. Interviews are not the best option when:
It's large-scale.
You need numeric data.
There are too many traps.
Interviewee has an agenda.

4. Decide carefully whom you should interview

5. Types of interviews
Face-to-face
Telephone
Focus groups

6. Conducting an interview
Keep your goals in mind
Don't take "yes/no"
Respect
Practice
Small-talk
Be natural
Look sharp
Listen

7. Problems with questions:
Intimidating questions
Two-in-one question
Complex questions
Question order

8. Summary: Determine what you want Discuss possible questions
Draft questions
Decide on interviewee
Train your interviewers
Contact interviewees
Make appointments
Analyze the data