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Aircast Quick Fit Shoulder Immobilizer
A Smart Fit !
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Aircast Quick Fit Shoulder Immobilizer
“A Smart Fit” The Quick Fit Shoulder Immobilizer offers a custom fit, easy to use and universal option for shoulder trauma. It provides maximum comfort and immobilization for patients and a smart option for our customers’ inventory needs. Strategic opportunities By enhancing our product offering We have an opportunity to drive additional revenue within soft shoulder bracing By offering a complete portfolio of products We address the current needs of our customers and their patients By improving our product offering We provide more options and solutions to key customers COMPANY CONFIDENTIAL
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Aircast Quick Fit Shoulder Immobilizer
The Need Soft Shoulder Bracing represents approximately 37% of DJO’s global Upper Extremity revenue The Compound Annual Growth Rate of Upper Extremities Braces and Supports is estimated at 4.0 % for [1] Shoulder pain is the 3rd most common cause of musculoskeletal disorders (MSDs) after low back pain and cervical pain[2] Shoulder procedures are on the increase Arthroscopy Procedures, by Type, Europe, 2005–2010 [3] Year Shoulder 2005 76,400 2006 82,300 2007 88,200 2008 94,100 2009 100,300 2010 106,800 CAGR (’07–’10) 6.60% [1] Frost & Sullivan “European Braces and Supports Market”, 2009 [2] Medscape Reference [3] Source: Millennium Research Group. COMPANY CONFIDENTIAL
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Aircast Quick Fit Shoulder Immobilizer
Positioning The Aircast Quick Fit Shoulder Immobilizer Is not meant to replace any of our existing premium shoulder immobilizers Is a mid-range treatment option and a competitive offering Is an answer to the changing requirements of our customers Is a solution for efficient inventory management (1 size fits all) PROCARE - SHOULDER IMMOBILIZERS AIRCAST – QUICK FIT SHOULDER IMMOBILIZER DONJOY - ULTRASLING Mild level of support and immobilization for injuries that don’t require abduction. Moderate level of support along with Aircast quality, effectiveness and comfort in an economical model Strong support and best clinical solution / option for Acute injuries and Post-op procedures. Mild strains and injuries to the shoulder and arm Shoulder Instability Elbow, proximal or mid-humerus soft tissue strains or repairs Post-Op application for Rotator Cuff repair, Bankart repair, Shoulder dislocation, Capsular Shifts Need for immobilization with no abduction Need for internal rotation and 15° abduction Need for Neutral, Internal or External Rotation Abduction option: 15°, 45° or 60° COMPANY CONFIDENTIAL
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Aircast Quick Fit Shoulder Immobilizer
Positioning Low Complexity of Injury High Low Adjustability & Versatility High ProCare Arm Sling / Shoulder Immobilizers DonJoy UltraSling Family Aircast Quick Fit Shoulder Immobilizer Acute / Post Op Immobilization with options for Neutral, Internal or External Rotation Abduction options for 10°, 45°, 60° Mild Strains and Injuries Immobilization only No Abduction Moderate Instabilities Immobilization with Internal Rotation Abduction 15° COMPANY CONFIDENTIAL
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Aircast Quick Fit Shoulder Immobilizer
Indications Designed for a variety of clinical indications involving the arm, elbow and shoulder where a sling or immobilizer is indicated: Shoulder and stable arm fractures (clavicle, proximal or mid-humerus fractures) Acromioclavicular joint injuries in acceptable position Shoulder dislocations that have been reduced Rotator cuff injuries Soft tissue injuries Support after surgical repair Indications for Abduction Pillow Use - The pillow would be considered when the tissues across the top of the glenohumeral joint need to be in a more relaxed position during healing COMPANY CONFIDENTIAL
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Aircast Quick Fit Shoulder Immobilizer
Features & Benefits Constructed of breathable mesh for a cool, comfortable fit Release clip design on the waist allows for easy removal without changing the fit adjustment Custom fit by folding the sling onto itself, to adjust to the arm length of the patient Fits Left or Right, Small or Large 15° abduction pillow for proper arm placement in internal rotation Thumb loop inside the sling to hold the hand in place Top strap over sling portion can be released for easy access to the arm or for controlled ROM exercises A removable exercise ball is included to promote circulation-enhancing exercises The shoulder strap is simply inserted through two “O” rings, and allows for sizing by adjusting the strap COMPANY CONFIDENTIAL
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Aircast Quick Fit Shoulder Immobilizer
Product Overview Cool mesh material for maximum comfort One Size fits All Fold back sling for universal sizing Fits left or right – Small to Large Quick Release Buckle For ease of application and removal 15° Abduction Pillow For proper arm placement Padded Straps on Shoulder and Waist Exercise Ball for Circulation- enhancing exercises COMPANY CONFIDENTIAL
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Aircast Quick Fit Shoulder Immobilizer
Ordering Information Overview Part Number Min Length* Max Length* Depth O6AB 26.5 cm / 10.5” 43 cm / 17” 18 cm / 7” O6A (Sling Only) * Measure elbow crease to base of index finger Remember: The universal style, high quality and competitively priced Quick Fit Shoulder Immobilizer offers the comfort, the ease of use and the clinical efficacy synonymous with Aircast products. COMPANY CONFIDENTIAL
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Aircast Quick Fit Shoulder Immobilizer
Target Customers/Decision Maker Strategies Target Customer Benefit to Customer Orthopaedic MD Immobilizes, provides abduction, and adjusts for comfort Easy to Use Orthopaedic Tech One Size Fits All Hospital Materials Mgmt / Distributor One Part Number Economically priced Ease of ordering Reduces inventory needs Targeting approach Call List New business; Lost and at Risk Ultrasling I, II and III Accounts NO Call List Existing Ultrasling II and III Accounts COMPANY CONFIDENTIAL
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Aircast Quick Fit Shoulder Immobilizer
Take Home Message The Aircast Quick Fit Shoulder Immobilizer is a “A Smart Fit” One size fits all Easy to fit on patient Reduced inventory for Customers A Competitive Offering A mid-range treatment option at a competitive price The Aircast Seal of Quality & Clinical Efficacy Maximum comfort and immobilization for patients Aircast quality materials Aircast Quick Fit Shoulder Immobilizer A Smart Fit ! COMPANY CONFIDENTIAL
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