1. Information Management
Confidential
Internal Use Only
MEI Confidential
- Under NDA -
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Customer
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Information Management

2. << New Product >>
Multi-format Live Switcher AV-HS300
Product Information
Rev Jan. 16th 2008
Matsushita Electric Industrial Co.Ltd.
Panasonic System Solutions Co.
Broadcast and Multimedia Division

3. Background of Product Introduction1
Rapid expansion of large PDP and LCD monitors for digital broadcasting 2
Introduction of low price consumer HD camera recorder 3
Movement to HD video in most industries because of
low price HD equipments availability 4
Demand of live switchers with digital and HD signal interface is increasing.
Panasonic is introducing a digital HD/SD multi-format live switcher in corresponding with HD formats in all over the world. 5

4. Corresponding to HD/SD Multi-format
Key Features
Corresponding to HD/SD Multi-format
Corresponding to global HD/SD multi-format.
Global HD/SD multi-format video signal can be switched.
6-inputs and 3-outputs(SDI standard)
HD/SD-SDI signal and DVI signal are supported.
Analog HD component signal is supported by an optional input board.
Best Switcher for Live Operation
Built-in 10-bit 6-channel frame synchronizer, which
is useful for high quality switching. (No freeze picture in asynchronous video input)
DC 12V battery power operation for outdoor use.

5. Corresponding to global HD/SD multi-format
Key Feature (1)
Corresponding to global HD/SD multi-format
Compact size and high performance switcher corresponding to global HD/SD
multi-format video signals
Multi-purpose camera
AK-HC1500
Memory Card Camera recorder
[P2 handheld]
AG-HVX200
Multi-format Live switcher
AV-HS300

6. 6-inputs and 3-outputs(SDI standard)
Key Feature (2)
6-inputs and 3-outputs(SDI standard)
HD/SD-SDI signal and DVI signal are supported.
Analog HD component signal is supported by an optional input board.
[Input] Video:6 channels
(SDIX5(HD/SD),DVI-IX1,Analog HDX5 (option))
Reference Signal:1 channel
[Output] Video:3 channels (PGM,PVW,AUX)
PGM: SDIX2 outputs, Analog HDX1 output
PVW: SDIX1 output, Analog HDX1 output
AUX: SDIX2 outputs, Analog HDX1 output
; option

7. VGA – DVI converter is necessary
DVI Input
DVI Cable
DCI-I Connecter
PC with DVI output
Digital Input
Analog Input
PC with VGA output
DVIIN | MODE | SCAL |
2/15 | DIG | NORM |
ANLG FULL
VGA – DVI converter is necessary

8. Best Switcher for Live Operation
Key Feature (3)
Best Switcher for Live Operation
- Built-in 10-bit 6-channel frame synchronizer, which is useful for
high quality switching (No freeze picture in asynchronous video input)
- DC power operation, then possible to use out of doors
- 6-tally outputs and RS-422 interface (Corresponding to GVG protocol)
- Simple operation with 9 wipe patterns and 3 directional wipes
- Equipped with network interface for capturing video image from a
personal computer
Multi-format Live switcher
AV-HS300

9. BKGD KEY PVW Confidential AV-HS300 BLOCK DIAGRAM Internal Use Only S/P
SDI-1
SDI-2
SDI-3
SDI-4
SDI-5
DVI
AV-HS300 BLOCK DIAGRAM
D A
S/P
S/P
S/P
S/P
S/P
DVI
Y,Cb,Cr
Analog In 5
A/D 4
A/D 3
A/D 2
A/D
REF-IN/OUT
CLK
GEN 1
A/D
Ethernet
Through/OUT
(OPTION) FS FS FS FS FS FS
Color
BKGD
Color
Bar
Black
FMEM
Matte
KEY
(FILL)
FILL
SOURCE
Matte
(EDGE)
BKGD
KEY
PGM OUT
PGM
P/S
PST
D/A
WIPE
Matte
(BORDER)
PVW OUT
PVW
P/S
D/A
AUX OUT
P/S
AUX
D/A
CLEAN
PVW
PGM

10. Controls and their Functions
LCD MENU
(19) LCD
(20) Rotary Encoder
WIPE
(7) Wipe Pattern
(8) Wipe Direction
(9) FUNC
(10) Freeze Indicator
(19)
(1)
(7)
(12)
(8)
(10)
(13)
(1) Power Switch
(2) Power Indicator
(3) Alarm Indicator
(9)
(20)
(6)
(13)
(4)
CROSSPOINT
(4) A-Bus Crosspoint Switch
(5) B-Bus Crosspoint Switch
(6) Source Selector
(11)
(12)
(16)
(18)
(5)
(14)
(15)
(17)
TRANSITION
(11) BKGD
(12) KEY
(13) KEY Indicator
(14) MIX
(15) WIPE
(16) AUTO
(17) Fader Lever
(18) Bus Tally Indicator

11. Markets / Applications
MICROSCOPE
OPERATION ROOM
TRAINING VIDEO
PRESENTATION VIDEO
NEWS STUDIO
PRODUCTION STUDIO
WEATHER CAM,
TRAFFIC CAM
CELEMONY MEETING
NIGHT CLUB
KARAOKE CLUB
MUSIC HALL
BROADCAST
MEDICAL
SPECIAL SHOOTING
DOCUMENT CAMERA
PRODUCTION STUDIO
ENTERTAINMENT
PRODUCTION
BRIDAL SHOOTING
EVENT SHOOTING
DOCUMENT SHOOTING
CHURCH
TEMPLE
BRIDAL
BRIDAL SHOOTING
SERMON RECORDING
VIDEOGRAPHER
SPORTS
RACE TRACK
VIDEO CONFERENCE
TRAINING VIDEO
ADVERTISING VIDEO
QUALITY CONTROL
NHL/NFL/NBA/MLB
TRAINING VIDEO
SPORTS PROGRAM
VIDEO PRODUCTION
RACE TRACK
COLLEGE
GOVERNMENT
COURT ROOM
PERLIAMENT
POLICE DEPT.
NASA/FBI/DOD
TRAINING VIDEO
DISTANCE LEARNING
SPORTS

12. SYSTEM EXAMPLE (1) HD-SDI camera environment (with Gen-Lock) AV-HS300
B.B.
Signal Generator
HD Component
HD SDI Camera
Panasonic AK-HC1500
AK-HC910,
Canon XLH1
Other HD Cameras
+Analog-SDI Converter
HD-SDI
HD Component Monitor
HD-SDI
HD-SDI
HD SDI Monitor
HD-SDI
HD-SDI
HD-SDI
PDP(SDI-IN Option)
HD VTR(SDI)
Component
HD-SDI
Analog-HD/SDI Converter
AV-HS300
AC Adaptor
AW-PS505A
DVI or VGA PC

13. SYSTEM EXAMPLE (2) HD camera environment (Without Gen-Lock)
* An optional HD analog input unit is used.
HD Analogue Component
HD-SDI
HD SDI Camera
Panasonic AK-HC1500
AK-HC910,
Canon XLH1
HD Component Monitor
HD-SDI
HD-SDI
HD Camera
Panasonic AG-HVX200
Canon XLH1
Sony HVR-Z1J
Victor GY-HD100
HD SDI Monitor
HD Analogue Component
HD Analogue Component
HD Analogue Component
HD DVD
PDP
HD VTR
HD Analogue Component
AV-HS300
DVI or VGA
AC Adaptor
AW-PS505A PC
Optional HD analog

14. Just US$ 9,980 with analog input
Confidential
Internal Use Only
AV-HS300
Sales Wizard
Convenience
No other product
Just US$ 9,980 with analog input
Almost consumer & prosumer products have only analog output
=> Analog to Digital converter is necessary
Almost consumer & prosumer products have NO Gen-lock input
=> Frame Synchronizer is necessary
AV-HS300 works as
3 inputs Frame Synchronizer and A/D converters.

15. Three Frame Synchronizer
Confidential
Internal Use Only
Three Frame Synchronizer
Example
HDV, AVCHD, DVD recorder / HDD recorder can be synchronized to system reference.
SYSTEM
Analog HD Ypbpr
PGM OUT CAM1 HD-SDI
PVW OUT CAM2 HD-SDI
Analog HD Ypbpr
AUX OUT CAM3 HD-SDI
Analog HD Ypbpr
Consumer products can be used as professional
Sync GEN
REF IN TRI or BB

16. Three HD Analog / Digital converters
Confidential
Internal Use Only
Three HD Analog / Digital converters
SYSTEM
Analog HD Ypbpr
CAM 1
PGM OUT CAM1 HD-SDI
Analog HD Ypbpr
PVW OUT CAM2 HD-SDI
AUX OUT CAM3 HD-SDI
CAM 2
Analog HD Ypbpr
CAM 3
Prosumer products can be used as professional
Sync GEN
REF IN TRI or BB

17. HD VDA (Video Distribution Amplifier)
Confidential
Internal Use Only
HD VDA (Video Distribution Amplifier)
(HD-SDI x5 ANALOG x3)
AV-HS300 has 8 outputs and works as
1-inputs 8-output VDA
HD-SDI x PGM 1, 2
PVW
AUX 1,2
ANALOG x PGM, PVW, AUX 50 50 50 50
HD-SDI 50 50 50 50 50
One more output using through output

18. 3x3 HD-SDI Routing Switcher
Confidential
Internal Use Only
3x3 HD-SDI Routing Switcher
AV-HS300 works as
3x3 HD-SDI Routing Switcher
with 2 or 3 outputs VDA
source 1
source 1
source 1
Frame Synchronizer
Routing Switcher
VDA
source 1
HD-SDI IN
HD-SDIx2 ANALOG-HDx1
source 2
source 2
HD-SDIx2 ANALOG-HDx1
HD-SDIx2 ANALOG-HDx1
source 2 X
source 3
source 3
source 3
Source 3
NO switching noise by FS function

19. Simple WIPE application
Confidential
Internal Use Only
Simple WIPE application
Comparison of picture quality using WIPE function
AVCHD vs. HDV
DVCPRO vs. HDCAM
Compressed video vs. uncompressed
AVCHD
AVCHD
HDV
HDV
Target customer
- Manufacture for comparing picture quality at Exhibition
- Manufacture and Laboratory for evaluating picture quality

20. INSTALLATION EXAMPLE NASA For switching Multi-purpose camera AK-HC900
Confidential
INSTALLATION EXAMPLE
NASA For switching Multi-purpose camera AK-HC900

21. INSTALLATION EXAMPLE Mobile Studio Application Mobile Studios, Inc

22. THANK YOU