1. “15 for 12” Membership Promotion October 1 through December 31, 2017

2. What is the “15 for 12” Membership Promotion?
Anyone joining BOMA between October 1 through December 31, 2017 receives the remainder of 2017 FREE with the payment of their 2018 dues.

3. Why Should a BOMA Local Association Conduct a “15 for 12” Membership Campaign?
It provides prospects with a financial incentive to join BOMA in Q4 and receive up to 15 months of membership benefits for the price of the annual dues. Note, the economy/cost of membership is one of the top external challenges to growing membership.
Prospects may use current 2017 budget funds.

4. “15 for 12” Facts
Your BOMA International dues invoice dated October 31 is the first invoice of the 2018 member year. Any new member added after October 1 is counted in the invoicing.
Former members, including those that dropped in 2017, may take advantage of the “15 for 12” membership promotion.
Both individual-based and building-based BOMA local associations may participate in the 15 for 12 promotion.

5. Organizing an Effective “15 for 12” Membership Campaign
Start planning your Membership Campaign now.
Establish new member goals
Create a campaign timeline
Assign responsibilities, including Board, Committee and/or BAE follow up
Identify available resources
Prepare marketing materials, including social media postings

6. Board Actions As soon as possible, your Board and BAE should:
Establish the 2018 dues schedule
Complete the Non-Deductible Dues Worksheet

7. Non-Deductible Dues Statement: A Must for all Membership Invoices
You must place this sentence on your dues invoices: “As a result of the Revenue Reconciliation Act of 1993, [insert the final number of your calculation]% of your dues payment to BOMA is not deductible as an ordinary and necessary business expense.” If you do not have this on your invoice, the IRS can charge your local a “Proxy Tax,” meaning that your local would be responsible for paying the taxes on the non-deductible portion of your members’ dues.

8. Non-Deductible Dues Worksheet
Where can I find the Non-Deductible Dues Worksheet?
The worksheet is ed to all BAEs and Local Association Presidents first week in August
The worksheet is posted on the BAEs & Local Association Leaders Team Site in myBOMA, under “Dues Information” in the Membership section
Or, send an to

9. Resources Available from BOMA International on BAE & Local Association Leaders Team Site
Customizable templates
Full-page ad
Half-page ad
Flyer
Social Media graphics
Non-Deductible Dues Worksheet
“I Am BOMA” membership video

10. Additional Resources from BOMA International
Membership brochures
Membership prospect kits
Rosters from past years to assist in identifying dropped members and prospects
These are all free!

11. Your Internal Resources
Your Number One resource – Your Members!
Your prospect lists
Member-to-Prospect contact: tell your story as to why you are a BOMA member
Membership and Events Committees
Website
Social Media sites

12. Communications/Outreach
By the end of August, your website should have:
“15 for 12” promotion prominently displayed on home page
Link to 2018 Membership Application and dues schedule
Note of special events for prospects

13. Communications/Outreach – cont’d
By the end of August, you should have completed:
Notification to current members of any campaign participation incentives
First direct contact with prospects
Invitations to prospects to special membership drive events
Assigning volunteers for both direct contact and follow-up

14. Access to BOMA International BAEs & Local Association Leaders Team Site
Go to
Click on the “Sign In” button on the top right under “myBOMA.”
Log on using your address and password. If you have not entered the site before, your password is your last name.
Click on the “Sign In” button.
The screen will change and your name will appear under “myBOMA.”
Click on “myBOMA” and the Team Sites will appear on the left. Click on “BAEs & Local Association Leaders” or from the BOMA Home Page click on the purple button labeled “For BOMA Leaders.”

15. Direct Membership Assistance from BOMA International
If you have any questions about membership marketing resources, please your questions to Also, please feel free to contact: Sherri Jackson, Manager, Membership (202) Anita Smith, Director, Membership & TOBY (202) Deidre Schexnayder, VP, Association Services (202)