1. Activity 2.8: Gathering evidence from news articles
7th Grade springboard

2. Learning targets
I can closely read and analyze a text to make connections between information presented in the text and information presented in a film.
I can write a paragraph comparing and contrasting information presented in different texts.

3. Before reading
Skim and scan the text features and discuss with your table group, what you already know about information in the bold headings. If you are unclear, make a prediction.

4. Preview
In this activity, you will read and respond to an article about marketing to children. Then you will compare and contrast information from the article with information you learned from a film on the same topic.

5. reading First Second Third Identify any unfamiliar vocabulary.
Try to use the words around it to help you create meaning.
Second
Use your metacognitive reading markers.
Notebook
Annotate
These are comments in the my notes section or margins of the text that are related to your reading markers.
Write one question you have about what you just read.
Third
Preview the text dependent questions.
Underline information related to the questions.

6. Key idea and details
Reread chunk 1. How is technology helping advertisers reach more kids? Use evidence from the text in your answer.
Using technology, advertisers embed ads in online games and entice them with vital rewards.

7. Craft and Structure
2. In chunk 4, how did Christina Cunningham fell about the web ad? What lines in the text help you answer the question?
She was angry as indicated by the following words and phrases: “This is not acceptable,” “she fired off an ,” “frustrated.”

8. Key idea and details
3. This article presents a cause-and-effect relationship between what two things. What are they? Cite evidence that helps you answer the question.
The article links food-industry marketing (especially fast food) with childhood obesity. Evidence: “Because of the obesity, heart disease and food-related illnesses fed partly by savvy food marketers such as McDonald’s…”

9. Key idea and details
4. Look again at chunk 5. What two factors make Wayne Altman a trustworthy authority on this topic?
He is a family physician and the father of three young children.

10. Craft and structure
5. What is meant by the phrase “think like a mom, see like a kid”?
The phrase suggests that is useful to think like a parent who doesn’t want his or her child to be manipulated, but see like a kid who just wants to play and be entertained.

11. Key idea and details
6. In chunk 7, Alex Bogusky is quoted as saying a lot of good things would happen if everyone stopped marketing to children. Based on information present in the text, what might be some of the results of not marketing to kids?
Children and their parents will spend less money. They may also be healthier and eat less junk food.

12. Working from the text
7. Revisit the text and mark it by stopping, thinking, and writing a response for each chunk of the text in the margin. You annotations (written responses) may include:
Connection (text to self/text/world)
Question (“I wonder…” “Why did…”)
Visualizing (draw a picture or symbol)
Pay attention to new learning (“Wow,” “Cool,” “No Way,” etc.)
Summarizing each section in a sentence or two.

13. Working from the text
8. In your table groups, share your understandings and summaries. Then discuss by making connections to your own or other’s ideas. As a listener, remember to make eye contact with the speaker, take notes, and actively respond with questions or comments.

14. Check your understanding
With your group, discuss one way information from The Myth of Choice is like information from the article you just read. Then discuss one way it is different. Be sure to give details from both texts in your discussion.

15. Writing to compare and contrast
To make comparisons between two things, you would mention both in your topic sentence(s). Sample topic sentence: Both The Myth of Choice… and “Marketing to Kids…” emphasize the importance of children as targets for advertisers, but “Marketing to Kids Gets More Savvy” includes more personal examples. Transitions: To compare and contrast the texts, use words or phrases as transitions between ideas from each text. For comparison and contrast: similarly, on the other hand, although, like, unlike, same as, in the same way, nevertheless, likewise, by contrast, conversely, however

16. Writing to compare and contrast
For conclusion: As a result, therefore, finally, last, in conclusion, in summary, all in all Examples: On the other hand, some parents have started to limit the amount of television their toddlers watch each day. All in all, parents of toddlers agree that they will start regulating the number of hours their children spend in front of a screen.

17. Notebook
Date Compare/Contrast Writing Prompt pg.

18. Writing to sources: explanatory text
Using evidence from the film and article, write a paragraph in which you compare information in both sources. What is similar? What is different?
Be sure to:
Introduce your topic clearly (topic sentence).
Use transitional words and phrases to show comparison and contrast (transitions).
Use formal style and precise language (refer to the text).
Provide a concluding statement that follows and supports the explanation.