1. Business climate survey russia 2016
#bcsrussia
Russian trade representation in Stockholm
Business climate survey russia 2016

2. Regulatory environment
#bcsrussia
Agenda
Current status
Regulatory environment
Future plans
Conclusions and recommendations
Business Sweden
19 September, 2018

3. A challenging but not pitch black 2015
#bcsrussia
A challenging but not pitch black 2015
80%
40%
57%
Rouble turnover make maintain + gain –ms – group currency turnover
Swedish companies perform better than competition, but a weak ruble decreases profitability
Source: Business sweden analysis
Business Sweden
19 September, 2018

4. How are the companies dealing with the sour market?
#bcsrussia
How are the companies dealing with the sour market?
55%
85%
38%
Companies undertake significant action on top and bottom lines to counter weak market
Source: business sweden analysis
Business Sweden
19 September, 2018

5. key indicators point at raised expectations
#bcsrussia
key indicators point at raised expectations
57%
51%
negative effects decrease in magnitude and enable a beginning of a return towards growth
Source: business sweden analysis
Business Sweden
19 September, 2018

6. Regulatory environment
#bcsrussia
Agenda
Current status
Regulatory environment
Future plans
Conclusions and recommendations
Business Sweden
19 September, 2018

7. Corruption continues to be a problem…
#bcsrussia
Corruption continues to be a problem…
2015
119th 9%
russia has a long way to go but is moving forward and future expectations are on improvement
Source: business sweden analysis, transparency international
Business Sweden
19 September, 2018

8. Political turbulence is shaping the rules of the game
#bcsrussia
Political turbulence is shaping the rules of the game
41% 7%
Business in russia is exposed to political risk,
but the effects are not always negative
Source: business sweden analysis, eu, usa, russian ministries
Business Sweden
19 September, 2018

9. Local production and import substitution increase in importance
#bcsrussia
Local production and import substitution increase in importance
1/3
localized production for market access strongly encouraged. Complying companies benefit
Source: business sweden analysis, russian ministries, tradingeconomics, fdi markets
Business Sweden
19 September, 2018

10. Regulatory environment
#bcsrussia
Agenda
Current status
Regulatory environment
Future plans
Conclusions and recommendations
Business Sweden
19 September, 2018

11. Swedish Companies are staying and expanding in russia
#bcsrussia
Swedish Companies are staying and expanding in russia
Long-term plans for the russian market
Geographical footprint set to increase after pullbacks
46%
39%
13%
18%
Despite the tough current market, companies look ahead, utilizing free resources
Source: business sweden analysis
Business Sweden
19 September, 2018

12. 70% 84% 88% 3 years Why stay in russia?
#bcsrussia
Why stay in russia?
70%
3 years
84%
88%
Strong Swedish brands can reap profits today or in a near future
Source: business sweden analysis
Business Sweden
19 September, 2018

13. Regulatory environment
#bcsrussia
Agenda
Current status
Regulatory environment
Future plans
Conclusions and recommendations
Business Sweden
19 September, 2018

14. Diverse range of factors affect strategic choices in russia
#bcsrussia
Diverse range of factors affect strategic choices in russia ? ?
great opportunities combined with a high level of risk require a solid strategy
Source: business sweden analysis
Business Sweden
19 September, 2018

15. Choose your strategy based on your risk appetite and resources
#bcsrussia
Choose your strategy based on your risk appetite and resources
High
Low
Risk/Reward
The question is not if to be in russia,
but how to be in Russia
Source: business sweden analysis
Business Sweden
19 September, 2018

16. Full report available on www.business-sweden.se
#bcsrussia
Full report available on
@BusinessSweCEE
Business Sweden
19 September, 2018