1. Media Literacy: Advertising

2. Ads “Teenagers are strongly influenced by advertising.”
AGREE or DISAGREE
EXPLAIN/DISCUSS
This quotation is a sweeping generalization. Does it apply to you?
What is Media Literacy? (2:55mins):

3. Influence of Advertising

4. Answers

5. Or a Corporate Identity
What is a BRAND?
A brand is a type of product manufactured by a company under a particular name.
It is NOT
Marketing
A logo
Advertising
Or a Corporate Identity
BRAND IS…
Confidence / Passion / Belonging / Action / Security / A set of unique values

6. The ABC’s of Brands

7. Product Placement
“Why would companies pay to have their products used in films and television shows?”

8. Look Around You!
Where do you usually find ads? What is the definition of advertisement?
What about the classroom? Is the school free from ads?

11. Watch - Captive Audience: Advertising Invades the Classroom http://www

12. Challenge:
With a partner, scour the school for 5 minutes looking for any form of advertisement.
Record your findings on worksheet – Advertising Environment.

13. Worksheet Advertising Environment
Directions: Today, while you are at school and as you travel home (whether it is by bus, car or foot) notice the ads that you see.
Fill out the chart and then answer the questions below, using the backside of this paper if you need more room:
Worksheet Advertising Environment
Where is the ad?
What is the ad for?
Do you use
the product?