1. Denotation and Connotation
The dictionary definition.
The additional meaning a word may carry.

2. Is there more to a word than how it is defined in the dictionary?

3. connotative and denotative
Yes, there is more. In fact, every word has at least two definitions:
connotative and denotative
So, what’s the difference?

4. The denotative definition is based on the________definition of a word.
The connotative definition is the________________________ meaning of a word.
literal
figurative or emotional

5. Connotation
greasy ?
The emotional associations of a word or phrase, as opposed to its exact meaning.
“Greasy” has a denotation meaning slippery but also has a connotation when referring to a “greasy” person.
greasy ?

6. The connotative meanings of a word exist together with the denotative meanings.
The denotation of the word snake is “any of numerous scaly, legless, and sometimes venomous reptiles”
The connotations for the word snake could include evil or danger.

7. Connotation Positive Negative
We bought inexpensive souvenirs at the amusement park.
I ate a moist sandwich.
I am a bargain shopper.
Negative
We bought cheap souvenirs at the amusement park.
I ate a soggy sandwich.
I am a cheapskate.

8. Repetition
Repeats the same words or phrases a few times to make an idea clearer. 
Example: “A horse is a horse, of course, of course, And no one can talk to a horse of course That is, of course, unless the horse is the famous Mister Ed.”
One type of repetition is Anaphora.
Repetition of words at the start of clauses or verses.
Example: “My life is my purpose. My life is my goal. My life is my inspiration.”

9. Parallelism
the use of components in a sentence that are grammatically the same; or similar in their construction, sound, meaning or meter.
Example:
He has refused his assent to laws, the most wholesome and necessary for the public good.
He has forbidden his governors to pass laws of immediate and pressing importance, unless suspended in their operation till his assent should be obtained; and when so suspended, he has utterly neglected to attend to them.

10. Syntax
Syntax is a set of rules in a language. It dictates how words from different parts of speech are put together in order to convey a complete thought.
Example:
In casual conversations, we can simply say, “I cannot go out” to convey our inability to go out. P J Kavanagh’s in his poem Beyond Decoration does not rely on merely stating a prosaic “I cannot go out”. Rather, he shifts the syntax and says “Go out I cannot”, which lays a much stronger emphasis on the inability to go out conveyed by the word “cannot”.

11. Alliteration
a number of words, having the same first consonant sound, occur close together in a series.
Example:
“The fair breeze blew, the white foam flew, The furrow followed free; We were the first that ever burst Into that silent sea.”

12. Tone
The perspective or attitude that the author adopts with regards to a specific character, place or development. This can be found through the WORD CHOICE of the author.
There can be more than one tone in a piece of work.
Tone Words:
Amused
Angry
Cheerful
Horror
Formal
Humorous
Ironic
Serious
Pessimistic