1. Co Ceo-Hunter Osborn and Tyler Peabody
My Beloved Music
Co Ceo-Hunter Osborn and Tyler Peabody

2. Mission Statement
My Beloved Music employees will be able to answer any questions related to products. We want to guarantee best lowest prices on any kind of sound equipment. To enable new and old musicians to learn from each other, and share to the world the talent of music, we want a customer to pick up any instrument and try it out to see how the instrument sounds/feels. Our goal as a company is to offer help. We will have trained employees to fix the instruments. In our store customers are our main priority all the time. We will have highly qualified music technicians and musicians. Our staff will be qualified enough to teach how to use the instruments. We will teach and repair. If a customer wants a custom guitar we will be able to provide the service. We know the power of music, but now it’s your turn.

3. SWOT Analysis STRENGTHS: WEAKNESS: OPPERTUNITIES: THREATS:
Know the Products
Custom Guitars
Recording Studio
Having experience in this field
WEAKNESS:
Not having enough Products
No experience in making custom guitars
OPPERTUNITIES:
Bring in Customers from PA
Bring in a large range of Customers
THREATS:
•Attract competitors the too Area
Customers might not have money for Product
Unstable economy

4. Form of Ownership
Partnership: Hunter Osborn and Tyler Peabody will each own 50% of the company and contribute equal amounts to the start up.

5. Location
Located in Elmira NY
200 Baldwin Street, Elmira, NY 14901

6. Product/Service
Product: Guitars, Drums, Amps, Lessons, Accessories, Custom guitar building, Recording.( for full listing see appendix one)
Promotion: radio, newspaper, flyers, internet, once every 3 months have a concert.

7. Customer profile Customer Profile: Psychographics
Tastes: has in interest in instruments
Opinions: feels like music is a necessity in life
Geographic’s
Lives around/near Elmira
Customers: individuals
Income:$15000-$200000
Age:15-85
Gender: mostly male and some female
Live near Elmira
85.4% of all males
20% of all females
Customers want affordable/great quality instruments
Potential customers currently buy from guitar center
Can give customers a good experience and we can teach them how
To play and learn the different parts of the guitar
Customers may be willing to pay a certain amount
Depending on the brand of the guitar

8. Target Market Target Market:
My Beloved music targets market includes people who are beginners, hobbyists, and semi-professionals. These groups contain a large percentage of musicians. These people have the most percentage of disposable income. For these groups you don’t have to market your company in many different ways and your customers can be very loyal if treated right.

9. Market Research Primary Data
Around 55% of people are male and 45% female
75% own an instrument
40% own any type of guitar and 40% own and orchestral instrument
20% own 1-2 instruments and 70% own 3 or more instruments
85% have some experience and 5% are experienced with playing an instrument
75% have been involved in a band and 25% have not
Out of that 25%, 90% would like to be involved in a band

10. Market Research Secondary Data
Around about 5% to 10% actually play guitar
60% is the age of 25 or older
90% users are males
75% have at least a college degree
40% house hold of 4
50% house hold income $30k to $75k
50% have 5 years of experience playing guitar
90% own acoustic and 60% own electric
Fender, Gibson, Martin, Taylor, Ibanez are brands that are favored to customers
70% users buy more than $300 a year on CDs

11. Competitors
MBM’s Competitors are located in Johnson City, NY at Guitar Center and McNeil music in Ithaca and those are both approximately 1 hour away.

12. Org Chart Hunter & Tyler CEO/Owner Marketing manager Accountant
Graphic Design
N/A
N/A
N/A
Marketing manager
Accountant
Hunter & Tyler
CEO/Owner
Sales floor manager
Teaching/recording manager
Sales floor worker
Restocking/maintenance
Teachers
Sound booth workers

13. Financial Info Revenues:$74,225.84 Total Expenses:$50,841.56
Cash Flow:$23,384.28

14. Financial info (cont.) Revenues:$78,012.24 Total Expenses:$52,116.82
Cash Flow:$25,895.43

15. Financial info Year 1-3 Revenues:$482,271.69
Total Expenses:$636,488.65
Cash Flow:$30,463.15

16. Grand Opening Idea
We will have a concert in the store and the first 100 people will get a coupon to get 10% off and equipment or accessories under $150. Also anyone who comes in on the grand opening will get a choice of 1 pair of drum sticks or 1 bag containing 20 custom picks.

17. Snap Chat
We will also be using Snap chat to give special deals to people who follow us. Through it we will give out coupons and also give information to them about any events that we are having or any deals we have going on at the store.

18. Website
My Beloved Music Website