1. Presented by: Larry Alsum, Owner, President & CEO | Alsum Farms & Produce, Inc. |
2018 Wisconsin Agricultural Outlook Forum - Wisconsin Agribusinesses Panel | January 25, 2018

2. Our Products
Grower, packer and shipper of more then 200 million lbs. of potatoes annually
Inventory more than 300 different fruits and vegetables
Pack fresh to order
Year-round availability
On-going research and commitment to Produce Traceability Initiative (PTI)
Third-party audited

3. Our Farm & Facility
More than 2,300 acres in the lower Wisconsin River Valley and Grand Marsh where we grow Russet, Red, Gold and Fingerling potatoes
Over 382,000 square feet of office, production, maintenance, transportation, coolers and potato storage space in Friesland and Arena
Welcome to tour our farm and facility

4. About Us
1973 Glen Alsum started the company in a 600 square foot shed.
1981 Glen was killed in a plane crash. Larry Alsum took over as GM and owner.
1984 Alsum Transport set up as a trucking subsidiary.
1986 Remodeled shed and added washing and grading lines.
1989 Built new packing shed to handle increased volume.
Entered farming joint venture near Arena.
1992 Alsum Farms begins growing potatoes in lower Wisconsin River valley.
Built storage at plant and new packing shed.
2000 Certified to pack Organic potatoes.

5. About Us 2001 Alsum Farms becomes a Certified Healthy Grown® Farmer.
Fire
destroyed cooler and warehouse and rebuilt.
2004 Built additional storage at plant and onto the truck shop.
Completed major renovation to packing shed: 24 storage bins, added 12 lane Exeter sizer with X-ray, two packing machines and robotics.
2010 Built two refrigerated storage buildings at the farm to store an additional 600,000 cwt.
2012 Built a 53,000 sq. ft. to office and production area.
2014 Completion of specialty potato packing facility and clean room environment project.
2017 Built new storage bin in Friesland. Alsum Farms Grand Marsh expansion & Alsum Farms Ghana project.

6. Our Brand & Packaging
Dynamic, one-of-a-kind brand, capitalizing on the trust and expertise of the farmer
Service focused
High graphic packaging with the face of the farmer, recipes and nutritional information
Full complement of P.O.P., signage and customized banners

7. How does the Rural-Urban divide Impact Us?
On the Farm
Use of shared roadways for agricultural equipment and the need to work together during planting/harvest season, and year-round for the safety of all
Consumer Perception & Image
Earn consumer trust with 3 to 4 generations removed from the farm
Increase desire among consumers to know what is in their food and how it’s grown or produced
Stewardship
Prevent soil erosion through the use of cover crops
Implement water conservation practices to reduce usage
Judicious use of crop protection products on farm fields
Sustainability
Farmers are continually improving how they care for the land to grow more with fewer resources
What things would you like to see UW/the public sector do to help?
Facilitate Tours – Invite town officials, community civic groups to farms to build trust.
Educate on Farm size – To build a profitable farming business to support multiple generations farms must grow and evolve like any business