1. Propaganda & Public Opinion

2. Public Opinion What is public opinion?
Total of opinions held about a particular issue (collective opinion of the nation)
Measured via public opinion polls of a representative sample of the population

4. What influences Public opinion?
Family
Friends
Religion
School
Mass Media (internet, TV, radio, books, etc.)
Gender

5. Propaganda Ideas that are spread to influence people
Revealed propaganda: makes audience aware that someone is trying to influence them
Examples?
Concealed propaganda: presented as fact, sources kept secret

6. Propaganda in campaign advertisements
On L, record the propaganda techniques that you see being used in each campaign ad. You should be able to come up with AT LEAST 2 techniques per commercial. 1952: Eisenhower 2016: Clinton 1952: Eisenhower/Stevenson 2016: Trump 1956: Stevenson/Eisenhower 1984: Reagan/Mondale 1992: Clinton 2012: Obama 2012: Romney
1952 Eisenhower:
“1952 Eisenhower Political Ad- I Like Ike”
1952 Eisenhower/Stevenson:
“1952- Eisenhower AD (2)”
1956: Stevenson/Eisenhower
“ Republican Flip Flopping” (Stevenson, 1956 – running vs. Eisenhower)
1984: Reagan/Mondale
1984, Reagan ( R ) vs. Mondale
1992: Clinton
“Bill Clinton attacks ‘read my lips’ “, Clinton 1992
2012: Obama
"Clear Choice" - Obama for America TV Ad (Obama 2012)
2012: Romney
“Too Many Americans” (Romney 2012)