1. Week 4 ads as (distorted) cultural indicators
: simplifications and stereotypes

2. The “Marlboro Man”

3. “Marlboro Man” TV commercials

4. “Get a Mac” https://www.youtube.com/watch?v=0eEG5LVXdK o UK version:

5. IKEA Italian https://www.youtube.com/watch?v=fPC- RsKPxOY
UK “Tidy up” campaign mc

15. Interactive internet ad
e5WQr8BU7Y

16. Ads Selling tools Part of a professional culture Cultural indicators
Part of our media culture