1. GAHS Social Studies Department
The Mass Media
GAHS Social Studies Department

2. The Role of Mass Media medium
A ________ is a means of communication; it transmits some kind of information.
medium
Forms of mass media:
Television
Internet
Print
Radio

3. America’s Main Sources of News
Television
Where ___% of adults
get their news*—____
source in the U.S. 55 #1
More watch _____ news;
fewer watch ________ news
local
national
*Gallup Poll, June 2013

4. ____% of adults get their news* 21
Internet
____% of adults get their news* 21
*Gallup Poll, June 2013

5. Print—Newspapers & Magazines 9 ___% of adults get their news*
Sells have been steadily
_________ for years
declining
Radio
___% of adults get their news* 6
Most Americans get their news
from ________ sources
multiple
*Gallup Poll, June 2013

6. Americans Changing Relationship w/ News
Portable
Smartphones
Tablets
Notebooks & Laptops

7. Americans Changing Relationship w/ News
Personalized
News Apps
Vast majority of Americans say they see
political content on ___________*
Social Media
77% of web-using adults are on ________*
Facebook
Tweeter
22% are followers on ________*
10% of Americans get news from
________**
YouTube
*Pew Research Center Report, Nov. 2014
**Pew Research Center Report, Aug. 2013

8. America’s Changing Relationship w/ News
Participatory
Retweets
Posts on Facebook
News-related
50% of Social Media users have _______
a news story, image or video*
“shared”
*Pew Research Center Report, Aug. 2013

9. America’s Opinion of the Mass Media
regular
80% trust their _______ news source*
72% say “most news sources today are
______ in their coverage.”**
biased
*Pew Research Center Report, April 2014
**Pew Research Center Report, March 2010

10. “Most trusted man in America”
_________ typically report the news—facts
Reporters
_____________ comment on news—opinions
Commentators
24-hour news networks are largely _________
commentary
Walter Cronkite
“Most trusted man in America”
Rush Limbaugh
Radio Talk Show Host

11. Decision 2012: Tone of the Coverage*
Obama
Negative
Positive
Fox News
MSNBC
46% 6%
15%
39%
Romney
Negative
Positive
Fox News
MSNBC
12%
28%
71% 3%
*Pew Research Center Report, Jan. 2014

12. The Media and Politics shaping
Media plays a very large role in ________
the Public Agenda
shaping
societal problems that leaders & citizens
agree need attention

13. TV allows candidates to appeal _______ to the people
directly
TV allows candidates to appeal _______ to
the people
without the help of a _____
party
Romney speaks with Jay Leno
on the Tonight Show
Obama “Slow Jams the News”
with Jimmy Fallon

14. “Please feel free to take me out of context”
Newscasts often use short, sharply focused ___________
Sound Bites
snappy reports that can be aired in
______________
30 – 45 seconds
“Please feel free to take me out of context”

15. Limits on Media Influence
Few people actually take in and __________ much of what the media has to say
understand

16. Many news sources only _______ the news
“skim”
Report only what editors
deem __________
important
Most __________ stories
of the day
interesting
__________ or _______
sometimes drive the
coverage
Circulation
ratings

17. In-depth _________ is available to those who want it and will seek it out*
coverage
*The GASD does not endorse any news show. To ensure complete and accurate information, obtain your news from multiple sources.

18. Essential Question:
The media is trying to persuade you
Does the media tell you what to think or what to think about?
(Think about the meaning of the question
before you answer)
The media is trying to inform you

19. Work Cited
Gallup June 2013:
PRC Aug 2013:
PRC Nov 2014:
PRC April 2014:
PRC March
PRC Jan 2014:

20. The End