1. Viewing Films
Lesson 4

2. Objective
Understand how the ways we view films have changed over the last 100 years
Assess the effect new technology has had on the dominance of the Film Industry

3. Can you name these media formats?

4. Can you name these media formats?

5. Can you name these media formats?

6. Can you name these media formats?

7. Can you name these media formats?

8. Prior to 1956 Films viewed in cinemas
Attendance grew each year (from 903m attendances in 1933 to 1.6bn in 1946, declining to 1.1bn in 1956)
Then suddenly, a change.

9. Between 1957 and 1987 Slump in cinema attendance 915m in 1957
Reason is very simple...

10. Television

11. Weighing it all up...
Cinema TV
Choice
Convenience
Price

12. Methods, Pros and Cons Method Advantages Disadvantages Cinema
Spectacle, crowds, shared experience, novelty, event
Spiralling cost, poor quality product, where to watch
Blu-ray
Quality, extras, sound
Limited choice, cost, ‘niche’ product, quality?
DVD
Cheap, quality, extras, sound, choice
Permanence, storage, capacity
Online streaming
Immediacy, cost (free?), availability
Infrastructure, copyright, cost (subscription)
Digital TV (e.g. Freeview+, Sky+, VirginMedia TiVo)
Choice, convenience, quality
Permanence? Monthly cost, capacity
Smartphones
In your pocket! Privacy, convenience
Capacity, data limits, interruptions

13. Viewing proportions - Cinema
In 1984, 49% of population
In 1999, 75% of population
Why has there been such a change?