1. Collaboration
Project
By the Design Thinkers

2. Brief Summary
Create a platform to increase student-to-student collaborations within a University setting. Elevating an individuals experience and skills, by exposing them to real-world working atmosphere and bolster their résumé.

3. Pain Lack of networking and awareness between students
Students are facing the difficulties in contact with other students from different faculties/campus and years. There is also not much awareness around the idea of inter collaboration between faculties.
Lack of networking
Lack of awareness

4. Audience Our chosen target audience would be Kingston School of Art.
Creative courses
Co-operation based projects
Large institution/diverse courses
Not too many/few numbers of people
A trial here would provide reliable qualitative/quantitative results

5. Competition
3 columns

6. Tagline: Build Value through Contacts
Solution
Our core message would be to promote a network that merges collaboration. A place where people can store all of their contacts, to keep throughout their academic and working careers.
Alloy
Tagline: Build Value through Contacts

7. Customer Journey 1. Create a Task 2. Connect & meet 3. Collaborate
4. Keep Contact Forever

8. Contacts

9. Interactive Board

10. Search Engine

11. Benefits
There are many benefits from creating an app that promotes networking.
Gaining contacts that can be used later in life
No need for an exchange of money
Possibility to link projects to crowdfunding
Possibility to link Alloy to LinkedIn profile for job opportunities

12. Marketing
Pyramid

13. Roll Out Lean approach…
Pyramid first 3 years for 1st years, then 2nd, then 3rd

14. Business Model Canvas Key Partners: Tech team Student Union KU
Local businesses
Sponsors
Key Activities:
Marketing
Sales
Trial Period
Promotion
Reps
Design
Value Proposition:
Build Value through Contacts
An app to upskill your students
Customer Relationship:
Frequently Asked Questions s
Customer Segments:
Personal Projects
Uni Projects
Entrepreneurs
Alumni
Freelancers
Key audience Segment:
Universities
Key Resources:
Budget
Digital Resource
Channels:
Social Media
Networking
Events
Blasts
Posters
Advertising
Cost Structure:
Developments
Revenue Streams:
Course Budget Advertising
Sponsors Subscriptions
Donations

15. Slide allocations Brief: - Feature 3 Search Engine: ath / vic ?
Pain: Sanha
Audience: Sanha
Competition; Tinashe
Solution: ath / vic ?
How it works: ath / vic ?
Feature 1 Contacts: ath / vic ?
Feature 2 Interactive Board: Rebecca
Feature 3 Search Engine: ath / vic ?
Benefits: ath / vic ?
Marketing: Rebecca
Roll out: ath / vic ?
Business Model Canvas: -

16. Colours