1. Business Printers
Epson Partner Program

2. Inkjet Trends Value Proposition Epson Growth Strategy Next Steps
Why Epson?
Value Proposition
Epson Growth Strategy
Superior Technology
B2B Commercial Exclusives
Full portfolio
EcoTank Innovation
Next Steps

3. Inkjet Technology is Disruptive$
Costs
Serviceability
Ink is cheaper to manufacture than toner
Lower hardware costs compared to laser
Lower operating costs
Less complex writing system with fewer moving parts
Fewer break points and serviceable items
Reduced service requirements
Imaging
Sustainability
Media doesn’t touch the writing system
Supports a broad range of substrates
Lower energy consumption
Less waste
Proven technology with fundamental benefits to
address emerging market needs

4. Inkjet: Penetration by Environment
Consumer
Unit Shipments
Wide Format
Unit Shipments
Production PV
Office Unit Shipments 6
2015
2015
Inkjet likely to surpass 66% of total shipments by Growth to come from workgroup color printers/MFPs
2015*
2015
149B Pages
2020
Source: IDC U.S. Production Page Volume Forecast, 2016– IDC Worldwide Single-Function Printer Forecast, 2016–2020
IDC Worldwide Multifunction Peripheral Forecast, 2016–2020
IDC North America Large Format Printer Market Shares, 2015
*Based on Extrapolation from IDC Inkjet Forecast
Inkjet
Laser

5. Industry leading service solutions to meet customers requirements
Why Epson Inkjet?
Broad Portfolio
Full line of innovative photo, personal, and workgroup printers/MFPs
Hassle-Free
High capacity ink yields reduce printer intervention
Lowest TCO
Lowest cost TCO mono and color printers in their class
Product Quality
Product reliability, print quality and paper handling equal to laser
IT Compliant
Open Platform and ISV tools, Scan SW, Universal drivers, SAP Printing
MPS Compliant
PrintFleet, fmAudit, PrintAudit certified
Industry leading service solutions
to meet customers requirements

6. Partnership / Authorization Elements
Enhanced Margins
Annual Sales
Authorized Channel
VAR/Dealer (targeted margins)
Consumer printers = 12%
EcoTank = 14%
Commercial printers = 22%
$2,500 Commitment
Achieve program benefits easier than other manufacturer programs
Contract based
Unilateral Pricing Policy
EcoTank models
No marketplace selling
Stable margins
Win on value
Reseller Incentives
Exclusive Models
Training & Support
Commercial channel SKUs
EcoTank
Bottle based, not cartridge
Get two-years of ink sales up-front
Unilateral pricing assures healthy margin
Self-paced web based learning
Access to expert technicians
By phone and in the field
End-user Rebate incentives
Tier 2 consumer ink authorization

7. PrecisionCore Performance B2B Commercial Exclusives
Key Growth Strategies
PrecisionCore Performance
B2B Commercial Exclusives
Full Portfolio
Ink Attach
EcoTank Innovation
Grow Color Printing with unbeatable image quality
Performance “beyond laser”
WorkForce Powered by PrecisionCore
Exclusive Line of Commercial Printers
IT Tools
enhanced security / admin controls / network support
No channel conflicts with retail
Full Product Line
Best Quality, Speed, Reliability
Higher ASP, Strong Ink Attach
Recoup ink attach up-front
Drive Color Print Growth in all markets
Transform Market with Supertank Innovation
Accelerate category growth with color
Grow ink attach, drive leading market share

8. Did you know… …Epson Inkjet is different!
Business
Industrial
Photography
Commercial
World’s 1st modular, scalable, flexible, digital printing technology
One print chip addressing many markets

9. Epson Investment in Commercial Ink
Patents
1st in inkjet printers category for the # of patents in the US
2nd in printers category for the # of patents in the US
Meeting Business User Needs
Industry Awards
Epson printers delivers innovative benefits to business users

10. Epson Commercial Printing Portfolio
WF-8000 Series
WF-6000
Series
WF-5000
Series
WF-M5194
WF-M5694
Monochrome Workgroup
(2) Business Printers
Color Workgroup
(8) Business Printers
Value Proposition
Up to 50% less TCO than mono laser
Up to 50% less TCO than color laser
Rec. Monthly
Up to 2500 pages per month
Up to 5000 pages per month
MSRP
$199 - $399
$199 - $2,999
Print Speed
20 pages per minute (black)
20 – 24 pages per minute (color)
Paper Size(s) A4
A4 / A3
Replacement Ink
10,000 Pages
Up to 10,000 pages
Exclusively available through commercial channels

11. Delivering Value with Epson Business Printers
Value Proposition
Up to 50% lower printing costs vs. color laser
Uses up to 70% less power than laser printers
Great for:
Distributed SMB workgroup print environments
Color A4 Inkjet
Value Proposition
Up to 40% lower printing costs vs. color laser
Uses up to 70% less power than laser printers
Print up to tabloid (13” x 19”)
Great for:
Engineering, architecture & marketing tabloid printing
Color A3 Inkjet
Value Proposition
Lowest cost monochrome printer in its class
Low intervention – print up to 10K black pages without changing the cartridge
Uses up to 70% less power than laser printers
Great for:
Low cost alternative to mono laser for higher PV applications
Mono Inkjet

12. Business Specific Solutions
Epson iPrint App
MPS Enablement
Epson has certified commercial printers to be compatible with printer data collection software from majority of independent software provider
Epson recognized by Channel Pro’s readers for commitment to providing best solutions to partners in MPS category.
Epson Device Admin (EDA) + IT Tools
Open Platform / PaperCut
Solution that enables seamless integration of Epson MFPs with web-based enterprise applications and workflows.
Streamline configuration and management for your Epson printer fleet.

13. Complete Printer Portfolio
Commercial Exclusive
Small / Mobile
Pro Photo/ Wide (A3)
EcoTank
WorkForce / Pro
WorkForce Pro
PERSONAL
PERSONAL PHOTO WIDE
PERSONAL CONVENIENCE
SHARED
SHARED + IT TOOLS
Lightweight
Compact
Affordable
High Image Quality
Widest Format
Affordable
2 Years of Ink*
Low Color cost
Low Intervention
Capacity
Functionality
Business Printing
Systems Integration
Convenient
Up to 3-yr warranty
Full Line + Roadmap Expands to Higher Print Speeds

14. Full Inkjet Printer Lineup
Vs.
WF2630
WF2750
WF2760
WF3620
WF3640
WF7110
WF7610
WF7620
WF4630
WF4640
WF6530
WF100
$299
EPSON
$89
$99
$149
$169
$199
$199
$249
$299
$299
$399
$499
Mobile
OJ3830
OJ4650
OJ5740
OJP6968
OJP8710
OJ7110
OJ7612
OJP8720
OJP8730/40
OJ200 $279
OJ250
$349 1 3 2 HP 5
WF5110
WFM5194
monochrome
WF5190
WF6090
WF8090
WF5620
WFM5694
monochrome
WF5690
WF6590
WF8590
Commercial Printers
$169
$209
$249
$299
$799
$249
$399
$299
$449
$1499
NPD – June – Nov 2016 (6-months). Top commercial sell thru SKUs (revenue)
1 OfficeJet Pro 8710
2 OfficeJet Pro 8740
3 OfficeJet Pro 8720
4 PageWide Pro 577dw
5 OfficeJet 200
6 Officejet Pro 8210
7 OfficeJet 250
8 OfficeJet 4650
9 Officejet Pro 6230
10 PageWide Pro 477dw
11 DeskJet 3755
12 ENVY 7640
13 ENVY 4520
14 PageWide Pro 477dn
15 MAXIFY MB5320
16 OfficeJet Pro 8730
17 PIXMA MG7720
18 OfficeJet Pro 6978
19 PIXMA iP110
20 MAXIFY MB2320
OJP8216
OJP8720
OJ 8740 3 2
Commercial sell thru rankings, June – Nov Source: NPD Dec 2016

15. Epson vs. Market ASP Comparison Epson vs. Rest of Market
Retail
Commercial
+13%
+13%
2014
2015
2016 June YTD
2014
2015
2016 June YTD
Epson Outperforming the Market Significantly in ASP
Higher ASP = More Ink!!
Source: NPD Retail Database June 2016 US $

16. Competitive Comparison
Access C/C docs here

17. Access snapshot docs here
One-Minute Snapshots
Access snapshot docs here

18. Customer Pain Points Interrupted Print jobs Replacement Cartridges
Cost of Ink
Curbing Usage & Color Rationing
Don’t tell me we’re out of ink AGAIN?!!

19. EcoTank Customer Benefits
PrecisionCore
Technology
SAVINGS
CONVENIENCE
PERFORMANCE
ENVIRONMENT
In-box Value
Save 80% - ink bottles
2 years ink included
Less “out of ink” anger
Epson quality
Permanent Printhead
Less waste
Less shipping

20. ~6 foot pile of waste (Laser)
Environment
LOW WASTE SYSTEM
~6 foot pile of waste (Laser) Vs
1 Set of RIPS Bags
PrecisionCore
Technology

21. EcoTank & RIPS Cartridge-Free Printing Includes up to 2 years of ink
Save up to 80% on replacement ink bottles
2017
Line Up
~4X Ink/Hdw Attach – Day 1
Home
Small Business
Business & Workgroup $
$499.99
$599.99 $
$379.99
$399.99
$529.99
ET-2600
ET-2650
ET-3600
ET-4500
ET-4550
ET-16500
WF-R4640
MAP UP UP UP UP UP UP

22. Compelling and profitable programs for distribution channel partners
Authorized market ensuring protection and profitability for resellers
Strong line-up of innovative business printers, including EcoTank models
Win with low intervention, low cost per page, low TCO message
Long-term commitment to commercial and enterprise level market

23. Read Unilateral Pricing (UP) Policy Sign Agreement
Next Steps
Complete Application
Read Unilateral Pricing (UP) Policy
Sign Agreement
Send Application and signed agreement to: