1. Chapter 5 Creating Promotional Documents
Advanced Microsoft® Word 2003: Desktop Publishing
Chapter 5
Creating Promotional Documents
Copyright 2005, Paradigm Publishing Inc.

2. Performance Objectives
Upon successful completion of Chapter 5, you will be able to produce promotional documents such as flyers and announcements using Word’s Tables and Borders toolbar, Picture toolbar, Drawing toolbar, drawing grid, Microsoft Clip Organizer, Microsoft Office Clip Art and Media, Microsoft Office Online Templates, and WordArt along with text boxes, pictures, lines, AutoShapes, 3-D boxes, shadow boxes, and borders.
Copyright 2005, Paradigm Publishing Inc.

3. Desktop Publishing Terms
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Announcement
Bitmaps
Crop
Fill
Flyer
HSL
Metafiles
Nudge
Pixel
Raster graphics
RGB
Scale
Thumbnail Sketch
TWAIN
Vector graphics
WIA
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4.  Click a link to advance to the related slide. 
Word Features Used
 Click a link to advance to the related slide. 
Align or Distribute
AutoShapes
Character spacing
Document Imaging
Drawing canvas
Drawing grid
Drawing objects
Drawing toolbar
Embed
Fill color
Fill effects
Gradient
Group/Ungroup
Line color
Microsoft Clip Organizer
Microsoft Office Clip Art and Media
Microsoft Office Picture Manager
Microsoft Photo Editor
Picture toolbar
Rotate
Scale
Scanning
Size
Tables and Borders toolbar
Text boxes
Washout
WordArt
Copyright 2005, Paradigm Publishing Inc.

5. Creating Flyers and Announcements
Flyer: Promotional document used to advertise a product or service that is available for a limited amount of time.
Announcement: Promotional document used to inform an audience of an upcoming event.
Copyright 2005, Paradigm Publishing Inc.

6. Planning and Designing Promotional Documents
Plan and design your document to include:
focus
balance
proportion
contrast
consistency
directional flow
color
Thumbnail sketch: A rough sketch used in planning layout and design.
Copyright 2005, Paradigm Publishing Inc.

7. Using a Table for Layout
Provides an efficient means for aligning text and objects using options on the Tables and Borders toolbar.
Copyright 2005, Paradigm Publishing Inc.

8. Springtime Using Text for Focus Consider the age of your audience.
Use:
contrasting fonts
WordArt
large graphics
uncommon typefaces
asymmetrical design
plenty of white space
expanded character spacing
Springtime
Copyright 2005, Paradigm Publishing Inc.

9. Using Graphics for Emphasis
Graphics can add excitement to and generate enthusiasm for a publication.
A simple graphic demands more attention and has more impact.
Use a graphic to aid in directional flow.
Consider using clip art as a basis for your own creation.
The clip art collection is accessible through the Clip Art task pane.
Copyright 2005, Paradigm Publishing Inc.

10. Downloading Graphics from the Web
Display the Clip Art task pane.
Click the Clip art on Office Online hyperlink.
Type the desired search topic and then click the Go button.
Click the check box at the bottom of each image and then click the Download hyperlink.
Click the Download Now button to initiate the download.
The Microsoft Clip Organizer displays.
Copyright 2005, Paradigm Publishing Inc.

11. Microsoft Office Online Clip Art and Media Web Page
Copyright 2005, Paradigm Publishing Inc.

12. Using the Microsoft Clip Organizer
Use to organize, find, preview, and insert pictures, clip art, movies, or sound files.
Graphic files are cataloged based on keywords and file types.
You can view by clicking the Organize clips hyperlink at the Clip Art task pane.
Copyright 2005, Paradigm Publishing Inc.

13. Inserting Clip Art from a Scanner or Digital Camera
Utilizes the scanner or digital camera drivers you install as long as they comply with:
TWAIN: A cross-platform interface for acquiring electronic images captured by scanners and digital cameras.
WIA: Acronym for Windows Image Acquisition.
Insert, Picture, From Scanner or Camera
Copyright 2005, Paradigm Publishing Inc.

14. Choosing Scanner and Digital Camera File Formats
Bitmapped graphics use individual pixels of color that can be edited one by one or as a group.
Pixel: Short for picture element, a pixel is each individual dot or square of color in a picture or bitmapped graphic.
Bitmapped graphics can be edited in any software program that includes the words paint or photo in its name.
Raster graphics: Images made up of dots of black, white, or another color.
Copyright 2005, Paradigm Publishing Inc.

15. Choosing Scanner and Digital Camera File Formats…/2
Vector graphics: Images made up of mathematically defined lines and curves.
Vector graphics can be edited in any software program that includes the words draw or illustrate in its name.
Copyright 2005, Paradigm Publishing Inc.

16. Using Color in Promotional Documents
Use to:
elicit feelings
emphasize important text
attract attention
organize data
create a pattern
Color paper can reduce costs.
Should reflect type of business or theme.
Use spot color in specific areas.
Copyright 2005, Paradigm Publishing Inc.

17. Understanding Desktop Publishing Color Terms
Balance
Brightness or value
Contrast
Color wheel
Complementary colors
CYMK
Dither
Gradient
Grayscale
Halftone
Hue
Luminescence
Pixel
Resolution
Reverse
RGB
Saturation
Copyright 2005, Paradigm Publishing Inc.

18. Balance The amount of light and dark in a picture.
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19. Brightness or Value The amount of light in a color. more brightness
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20. Contrast The amount of gray in a color.
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21. Color Wheel A device used to illustrate color relationships.
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22. Complementary Colors
Colors directly opposite each other on the color wheel such as red and green.
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23. CYMK Acronym for cyan, yellow, magenta, and black.
A color printer combines these colors to create different colors.
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24. Dither
Method of combining several different colored pixels to create new colors.
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25. Gradient A gradual varying of color.
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26. Grayscale A range of shades from black to white. color grayscale
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27. Halftone
Process of taking basic color dots and combining them to produce many other colors.
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28. Hue A variation of a primary color, such as green-blue.
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29. Luminescence
The brightness of a color, that is, of the amount of black or white added to a color.
The larger the luminosity number, the lighter the color.
luminosity
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30. Pixel
Each individual dot or square of color in a picture or bitmapped (or raster) graphic.
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31. Resolution The number of dots that make up an image.
The higher the resolution, the higher the quality of print.
72 dpi
300 dpi
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32. Regular Reverse Reverse Reverse
White type against a colored or black background.
Regular
Reverse
Reverse
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33. RGB Acronym for red, green, and blue.
Each pixel on your monitor is made up of these three colors.
Copyright 2005, Paradigm Publishing Inc.

34. Saturation The purity of a color.
A color is completely pure (or saturated) when it is not diluted with white.
Red has a high saturation.
Copyright 2005, Paradigm Publishing Inc.

35. Adding Lines and Borders to Text and Objects
Sample lines, borders, shading, shadow, and 3-D effects.
Copyright 2005, Paradigm Publishing Inc.

36. Adding Lines, Borders, and Frames
Borders can be added to any or all sides of a table, a paragraph, or selected text.
A page border or an art border can be added.
Rules and/or borders can be drawn using one of these methods:
Line button or Rectangle button on the Drawing toolbar
Border button on the Tables and Borders toolbar or the Formatting toolbar
Format, Borders and Shading
Copyright 2005, Paradigm Publishing Inc.

37. Creating Automatic Lines
Type three or more of each symbol and then press Enter to create the associated effect.
Symbol
Effect
hyphen (-)
thin bottom border
underscore (_)
thick bottom border
equal sign (=)
double bottom line
pound symbol (#)
thick/thick/thin bottom border
tilde (~)
wavy bottom border
asterisk (*)
thick dotted bottom border
Copyright 2005, Paradigm Publishing Inc.

38. Adding Fill to Design Elements
Fill: Shading added to drawing objects.
At the Fill Effects dialog box you can fill drawing objects with a:
solid or gradient color
pattern
texture
picture
Copyright 2005, Paradigm Publishing Inc.

39. Using the Drawing Gridlines
Turn the grid
feature
on or off.
Enter the
amount of
space between
horizontal and
vertical grids.
Automatically
align objects with
other objects.
Use the upper left
corner within the
margins as the
grid origin.
Enter the
amount of
space between
horizontal
gridlines.
Display gridlines
on screen; does
not print gridlines.
Display vertical gridline.
Copyright 2005, Paradigm Publishing Inc.

40. Using the Drawing Grid Lines…/2
Copyright 2005, Paradigm Publishing Inc.

41. Matching Colors
Match a color from an image used in your document to your font color to make your document look more professional.
To match colors:
Ungroup the clip art image.
Select a segment that contains the color.
Write down the values for RGB or HSL.
Use the same values to color your fonts and/or other drawing objects.
RGB: Stands for the colors Red, Green, and Blue.
HSL: Stands for Hue, Saturation, and Luminescence.
Copyright 2005, Paradigm Publishing Inc.

42. Adding Special Effects with Shadows and 3-D
Use the Shadow Style button to add depth to lines, objects, and some pictures.
Click Shadow Settings to display the Shadow Settings toolbar to modify the settings.
Copyright 2005, Paradigm Publishing Inc.

43. Adding Special Effects with Shadows and 3-D…/2
Use the 3-D Style button to add a 3-D effect to lines, autoshapes, and drawing objects.
Click 3-D Settings to display the 3-D Settings toolbar to modify the settings.
Copyright 2005, Paradigm Publishing Inc.

44. Editing Pictures
The Edit tab of the Options dialog box controls which drawing or image editing program will open when you select an image to be edited.
Copyright 2005, Paradigm Publishing Inc.

45. Microsoft Office Picture Manager
Found in the Microsoft Office Tools group on the All Programs menu.
Lets you:
organize collections of image files
compress and resize images
perform image-editing tasks, such as removing “red eye”
convert images to alternative formats
Copyright 2005, Paradigm Publishing Inc.

46. Microsoft Office Picture Manager…/2
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47. Editing Pictures Using Microsoft Office Word
Select the image.
Right-click the mouse.
Choose Edit Picture.
Click on any part of the ungrouped object and use the buttons on the Drawing toolbar to alter the image.
Copyright 2005, Paradigm Publishing Inc.

48. Editing a Picture Using Microsoft Photo Editor
Click Insert, Object, and then Microsoft Photo Editor 3.0 Photo.
Copyright 2005, Paradigm Publishing Inc.

49. Bitmaps and Metafiles
Bitmaps: Pictures made up of small squares that form shapes and lines.
Bitmaps can be edited in Microsoft Paint, Microsoft Photo Editor, Microsoft Program Manager, or the program in which they were created.
Metafiles: Graphic files that allow images to be ungrouped and edited in Word.
Most clip art is saved in metafile format (.wmf extension) and can be edited in Word using buttons on the Drawing toolbar.
Copyright 2005, Paradigm Publishing Inc.

50. Ungrouping and Regrouping
Ungroup the picture
Change colors
Regroup the picture
Copyright 2005, Paradigm Publishing Inc.

51. Editing a Picture or Text Using Microsoft Office Document Imaging
Found in the Microsoft Office Tools group on the All Programs menu.
Lets you:
annotate a document and send it to others by or fax
work with text or images contained in scanned documents or faxes
view scanned documents on the screen
rearrange multiple-page documents
Copyright 2005, Paradigm Publishing Inc.

52. Microsoft Office Document Imaging
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53. Creating a Flyer Using a Graphic Border
Used to attract attention and pull the reader in to read the text.
A graphic border is inserted like any other picture.
Copyright 2005, Paradigm Publishing Inc.

54. Customizing Pictures Using the Picture Toolbar
When you select a picture, the Picture toolbar will appear.
If the Picture toolbar does not appear, right-click the picture and then click Show Picture Toolbar.
Copyright 2005, Paradigm Publishing Inc.

55. Using the Insert Picture Button
Use to quickly insert a picture.
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56. Using the Color Button
Provides options to change the color of an image into varying shades.
Automatic
Grayscale
Black & White
Washout
Copyright 2005, Paradigm Publishing Inc.

57. Using the Contrast and Brightness Buttons
Less contrast gives a grayer, “flatter” picture.
More contrast means more black and white.
more
contrast
less
contrast
more
brightness
less
brightness
Copyright 2005, Paradigm Publishing Inc.

58. Using the Crop Button
Crop: To trim horizontal and vertical edges off a picture.
Use to focus attention on a particular area of a picture.
original
cropped
Copyright 2005, Paradigm Publishing Inc.

59. Scaling or Resizing a Picture or Object
Scale: To increase or decrease the size of an image proportionally or disproportionately.
Drag the corner sizing handle to scale proportionally.
Scale or size at either the Format Object or Format Picture dialog boxes.
original
scaled
Copyright 2005, Paradigm Publishing Inc.

60. Using the Rotate Left 90° Button
Use to turn an image to the left by 90 degrees.
More options to rotate or flip an image are available at the Draw menu.
original
rotated 90°
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61. Using the Line Style Button
Use to add a border around a picture.
Copyright 2005, Paradigm Publishing Inc.

62. Using the Compress Pictures Button
It is important to control file sizes.
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63. Using the Text Wrapping Button
You can wrap text around a picture in many different ways.
Copyright 2005, Paradigm Publishing Inc.

64. Using the Format Picture Button
Use to quickly access the Format Picture dialog box.
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65. Using the Set Transparent Color Button
Used to alter colors in bitmap graphics.
You can make only one color transparent.
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66. Using the Reset Picture Button
Use to return the picture to its original configuration.
Copyright 2005, Paradigm Publishing Inc.

67. Reviewing the Drawing Toolbar
Draw Button opens menu that contains:
Group, Ungroup, Regroup
Order
Grid and Guides
Nudge: To move an object in small increments.
Align or Distribute
Rotate or Flip
Text Wrapping
Edit Points
Change AutoShape
Copyright 2005, Paradigm Publishing Inc.

68. Reviewing the Drawing Toolbar…/2
Select Objects
AutoShapes
Line
Arrow
Rectangle
Oval
Text Box
Insert WordArt
Insert Diagram or Organization Chart
Insert Picture
Insert Clip Art
Fill Color
Line Color
Font Color
Line Style
Dash Style
Arrow Style
Shadow Style
3-D Style
Copyright 2005, Paradigm Publishing Inc.

69. DTP Pointers Consider your audience when choosing type sizes.
Prepare a thumbnail sketch.
The upper left corner is usually read first.
Use the 1/3, 2/3 Rule which states that at least 1/3 of your document should be white space.
White space creates a clean page that is easy to read.
With text-intensive material, vary type sizes and styles. Use various shades of black and white as well as color.
Copyright 2005, Paradigm Publishing Inc.

70. DTP Pointers…/2 Choose images that relate to the message.
Leave plenty of white space around a graphic.
Do not overuse clip art; use one main visual element per page.
Use page borders sparingly; they tend to confine space and over decorate a page.
Copyright 2005, Paradigm Publishing Inc.

71. Commands Review
AutoShapes
Insert, Picture, AutoShapes; or click the AutoShapes button on Drawing toolbar
Clip Art
Insert, Picture, Clip Art; or click the Insert Clip Art button on the Drawing toolbar
Drawing toolbar
Drawing button on Standard toolbar; right-click toolbar, click Drawing; or click View, Toolbars, Drawing
Microsoft Clip Organizer
Display Clip Art task pane, click Organize clips hyperlink
Copyright 2005, Paradigm Publishing Inc.

72. Commands Review…/2
Microsoft Office Online Templates
Display New Document task pane, click Templates on Office Online hyperlink; or type template name or template category in the Search online for text box at the New Document task pane
Picture toolbar
Right-click on Standard toolbar, click Picture, or click View, Toolbars, Picture
Table
Table, Draw Table; or Insert Table button on the Standard toolbar; or click the Draw Table button on the Tables and Borders toolbar
WordArt
Insert, Picture, WordArt; or Insert WordArt button on Drawing toolbar
Copyright 2005, Paradigm Publishing Inc.