1. INTERCOLLEGIATE ATHLETICS STAFF DEVELOPMENT DAY August 26, 2008

2. INTERCOLLEGIATE ATHLETICS ATHLETIC GOAL
All sports will place in the upper half of the Big Ten and will be ranked in the top 25 nationally. When we are performing at these levels on a consistent basis, we will be competing for championships in the Big Ten and nationally.
No change

3. Athletic Performance Fall
Football - 10th Bowl appearance in the last 11years; won Motor City Bowl
Soccer - 4th NCAA appearance in last 5 years; 2nd in Big Ten; Big Ten Tournament Champions
Volleyball - 4th consecutive NCAA appearance; 3rd in Big Ten
Winter
Men’s Basketball - 2nd consecutive NCAA appearance; 2nd in Big Ten (Best since 1990)
Women’s Basketball - 3rd place in Big Ten; Big Ten Tournament Champions, 15th consecutive NCAA appearance.
Men’s Swimming/Diving - 25th in NCAA; 5th in Big Ten
Women’s Swimming/Diving - 34th in NCAA
Wrestling - 30th in NCAA
Men’s Track & Field (Indoor) – 2nd in Big Ten; 44th in NCAA
Women’s Track & field (Indoor) – 22nd in NCAA
Spring
Softball – Earned first ever NCAA appearance, 5th in Big Ten
Baseball – 2nd in Big Ten
Women’s Golf - Big Ten Champions; 4th in NCAA
Men’s Track/Field (Outdoor) - 4th in Big Ten; NCAA TBD
Women’s Track/Field (Outdoor) – NCAA TBD
Director’s Cup: 24th – 456.5points vs. 377 points through winter sports
Crimson and Gold Cup Series outcome: 10 (Purdue) 10(IU). Overall IU leads the series – 2-1-1
Benchmark schools are presently ranked as follows through winter sports
Stanford 1st
Penn State 3rd
North Carolina 11th
Notre Dame 15th
Duke 25th
All 11 Big Ten Schools are in the top 45 out of the 300 Division I schools through the winter sports.

4. Academic Goal
Student-athletes will be at or above the all campus grade point average. Graduation rates will be at or above the all campus average.
No change

5. Average Cumulative Grade Index Trend West Lafayette Campus
21 consecutive semesters at or above student body through Fall 2007; awaiting spring grade comparison.
Fall (21st consecutive semester)
Student-Athletes CGPA = 2.97 Campus CGPA = 2.91
Spring (22 consecutive semesters)
Student-athlete CGPA = 2.98
Campus CGPA = 2.93

6. 4-Year Average Graduation Rates for West Lafayette Campus
It follows that if the GPA is at the level reflected in the prior slide, that this metric should also improve absent extraordinary transfer activity.
co-hort is 64% making the 4-year average 68%.
Our 4-year average is 68% which is 1% better than the student-body (67%).
The 68% goes up to 79% if adjusted for transfers in and out.
Exhausted eligibility graduation rate figure improves to 90% (92-93 through 01-02).

7. 25/85 Directors’ Cup and 4-Year Average Graduation Rateth th rd th th

8. Fiscal Goal Marketing, Promotion, and Development plans
will be designed and implemented to generate a
source of revenue. These monies, along with all
other funds available to the department, will be
allocated and managed to ensure that we have the
resources for scholarships, quality academic
support services and comprehensive, excellent
facilities.
Includes “promotion”; adds concept of allocating and managing funds to highlight our responsibility to make choices on resource allocations and to insure we manage within the budgets that are approved.

9. Purdue Marketing Total Marketing and Development
$’s at the margin. Allowing us to balance budget, build and maintain all our facilities and pay scholarships M to $3.76M
These institutionally specific actions do not include Big Ten TV or NCAA TV monies – only those dollars we generate locally.
Growth rate over the period for all marketing plus annual fund $4M to $11.1M/year and is a major component of trying to stay up with escalating costs due to significant scholarship cost projection and facility R&R needs.
Key increases in Marketing for were:
Nike increase of $442,750
10 new sponsors ($10K to $80K)
About 24% of department budgeted expenses come from this area at about $11.1M ($4.94M marketing/$6.193M Annual JPC; doesn’t include special projects or campaigns). Marketing revenue number comes from the attached. Total budget ($46.9M) is the budget adjusted for extraordinary items (see next slide’s detail). I selected to use budgeted expense since actual revenue/expenses fluctuate with the transfer in of gift funds to capture special projects.

10. Chart shows last 5 years and shows trend is about 9,000 members which is double the 1992 figure, but has stalled and needs to grow. We have a plan to grow this number significantly over the next few years.
JPC has helped generate 2,637 members to the President’s Council as of May 30, 2008.
JPC total as of June 30, 2008 is 8861

11. Ross-Ade Sales Activity
Annual debt service is $4.55M for 25 years. Payments: 6 down and 19 to go!
95% of the dollar value of the inventory was sold as of 6/30/07.
These dollars, along with other dedicated revenue streams, allow us to meet our debt service without touching a reserve balance which as of July 1, 2006 was $9.6M. We are projecting a balance of $12M by 6/30/08. Our goal is to maintain a reserve twice the size of our annual debt service or about $9.1M so revenues above that level will allow us to finish other strategic priorities.

12. Equity Goal
Provide quality participation opportunities that recognize and support gender and ethnic equality for all student-athletes in an atmosphere that values diversity in all constituencies.
Change “…staff and student athletes…” to “…all constituencies…” to avoid use of student-athletes twice in the same sentence.
Received Texas A&M Diversity Award (1 of 10)
NCAA Certification self-study report completed May 2007 and was chaired by Vic Lechtenberg. Accreditation visit in November 2007.
Recognized by The Women’s Sports Foundation “Who’s Playing College Sports?” on June 5. Their research report is in honor of Title IX’s 35th anniversary.
The research report provides the most comprehensive set of data yet on the numbers of women and men playing college sports.
The Women’s Sports Foundation chose to award 4 standout colleges and universities (one in each of the four regions of the country) for making significant strides in providing equitable athletic opportunities for the female students on their respective campuses. Awards were presented by Women's Sports Foundation Founder Billie Jean King. While the awards salute the spirit of the Title IX legislation they do not represent an award for Title IX compliance.
Purdue was chosen as the award recipient for the Midwest.
Purdue was graded and received an “A” on the report card and was chosen to be an award recipient for having less than a 2% proportionality gap between male and female student-athletes.

13. Gender Equity
Obviously, the target is to keep the two lines close together so the “substantially proportionate” Title IX test is met. In addition
As you could see from the pre-work, the scholarship allocation of 59% male/41% female is nearly identical to the undergraduate ratio of 58.1% male/41.9% female.
Also from your pre-work, you can see that our aid is proportionate to the undergraduate student body.

14. Image Goal
All actions, whether proactive or reactive, will create, maintain and project an image of excellence.
Highlight June 5, 2007 Development Day Session in which Sharon Stoll lead a discussion on ethical development of student-athletes.
In addition, the Big Ten is spanning an MVP program on each campus in
In 2008, we are devoting our June 10th Coaches Development Day to discussing strategies to be incorporated in our strategic plan which is being updated for review with France by December 2008.

15. Web Page Views We are averaging between 1-1.8M hits a month
07-08 represents a partial year.

16. Web Unique Visitors
We are averaging about 177K/month and have been has high as 264K (Sept 2007)
The web is our most timely and complete opportunity to speak directly to our fans.
…..Transition……..
Development update
Mackey update
NCAA Dashboard Indicators

17. Development Summary DEVLOPMENT SUMMARY - as of 6/30/08
Total Production
Cash Production
Annual Fund
FY08
$26,880,759
$11,791,212
$5,867,967
FY07
$19,440,355
$15,149,635
$6,083,954
FY06
$16,078,639
$13,829,572
$6,007,882
FY05
$17,818,630
$15,030,956
$6,156,869

18. Mackey Complex Schedule
39 months (March 1, 2009 through May 31, 2012)
5 phases to minimize…but not eliminate construction impact
Recognizes we will compete from November 1 through March 31 each year
No change

19. Schedule - continued 2008-09 Deliverables Site Preparation
football practice fields (March 1, 2009 – August 1, 2009)
new F lot (March 1, 2009 – May 31, 2009)
utility relocation and southwest corner construction (new receiving dock etc) commences
Phase I Mackey (after April 2009 Board meeting)
two early milestones before 2009 football season (new video board control room and new public restrooms in the concourse)
No change

20. You can view this presentation at: http://www. purdue
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