1. Chapter 1 – Sociology: A Unique Way to View the World

2. Why is the Social World Important?
Humans are fundamentally social beings
The social world is not just outside us; we also carry it within us
We take social patterns for granted as routine, ordinary, and expected
Without socially shared expectations, life would be chaotic
Individuals and the social world mutually influence one another

3. What is Sociology?
Sociology: the scientific study of social life, social change, and the social causes and consequences of human behavior
Sociologists ask questions such as:
Why and how do people and groups interact with one another?
How are different groups or societies organized?
How do they deal with conflict and change?
How do changes in one society affect other societies?

4. What is Sociology? Sociologists study groups of all sizes
Dyads (e.g., a romantic couple)
Small groups (e.g., a family)
Large groups (e.g., the auto industry)
Nations (e.g., the U.S.)
The global society (the world as an interdependent entity)

5. What is Sociology? Underlying assumptions of sociology
People are social by nature
People live most of their lives in social groups
Interactions between people and groups are reciprocal: each influences the other
Groups feature recurrent social patterns, ordered behavior, shared expectations, and common understandings
Conflict and change are natural and inevitable

6. What is Sociology? Sociology vs. Common Sense
Many commonly held beliefs are not actually true
Sociology uses scientific methods to test ideas, including common sense assumptions
Scientific methods involve analyzing evidence in a way that is planned, objective, systematic, and repeatable
Many common sense ideas are challenged by scientific evidence

7. What is Sociology? The sociological imagination
Defined by C. Wright Mills as understanding individual problems to be rooted in broader social or public issues
Many individual problems are rooted in social issues
For example …
How do social factors influence layoff rates and personal experiences of unemployment?
How have social factors shaped the causes and rates of divorce?

8. What is Sociology? Questions sociologists do and don’t ask
Sociologists don’t ask questions that require philosophical or moral judgments
Sociologists do ask questions that can be studied objectively and scientifically
e.g., sociologists may study a group’s religious beliefs, but they do not make judgments about whether the beliefs are right or wrong

9. What is Sociology? Comparing the social sciences
All study aspects of human behavior and social life, using the scientific method, but each has a different focus:
Cultural anthropology: the culture or way of life of a society
Psychology: individual behavior and mental processes
Political Science: government systems and power
Economics: economic conditions and how people organize, produce, and distribute goods
Sociology: human interaction, groups, and social structure

10. What Do Sociologists Do—and Why?
Essential ingredients in sociological study:
Ability to observe what is happening in the social world and can inform social policy
Helps us to be more effective as we carry out our roles
Desire to understand and explain why it is happening (i.e. High School Dropouts)

11. What Do Sociologists Do—and Why?
Some practical rewards of sociological study:
Self-awareness and self-improvement
Better understanding of social situations
Objective, systematic understanding of both domestic and global problems
Understanding of diverse cultural perspectives
Ability to assess the impact of social policies
Appreciation of the complexities of social life
Useful skills
Learn how to change your environment and society

12. What Do Sociologists Do—and Why?
What sociologists do
Work in colleges and universities
Teach, conduct research
Work in social service organizations
Address interpersonal relations or deviant behavior
Work in business
Address organizational needs or human resources
Work in government
Provide data for policy and planning

13. What Do Sociologists Do—and Why?
Useful skills honed in sociological training
Communication & interpersonal
Analysis and research
Computer/technical
Flexibility
Leadership
Sensitivity to diversity and global understanding
Organizing and planning
Conceptual, problem-solving
Personal values

14. The Social World Model
Levels of analysis: size of the social groups being considered, from the smallest to the largest
Understanding sociology requires understanding multiple levels of analysis
The social world model allows us to picture levels of analysis in our social environment as an interconnected series of small groups, organizations, institutions, and societies
Important question: How do the levels connect or conflict with one another?

15. The Social World Model

16. The Social World Model Social Structures
Social units: interconnected parts of the social world
Social structure: a particular combination of social units that orders our lives
Social institutions: provide the rules, roles, and relationships to meet human needs and guide human behavior
National society: a population of people living in a specified geographic area with a common political authority, many common ideas, and a social structure and institutions

17. The Social World Model Social Processes
Social processes: actions taken by people in social units. For example,
Process of socialization: how we learn to be productive members of society
Process of conflict: occurs between individuals or groups over money, jobs, and other needed or desired resources
Process of change: every social unit is continually changing, and change in each unit affects others

18. The Social World Model The Environment
The environment: the setting that surrounds and influences each social unit
e.g., physical, organizational, or technological setting
Each unit has its own distinctive environment, to which it must adjust
To understand a social unit, we must consider not only the structure and processes within the unit, but also its interaction with the surrounding environment

19. The Social World Model Studying the Social World: Levels of Analysis
The social world can be studied at many levels:
Micro-level (individuals and small groups)
Importance: micro interactions form the basis of all social groups and organizations
Meso-level (intermediate size units)
Importance: helps explain relations among institutions, organizations, and large groups
Macro-level (nations, global & international trends)
Importance: helps explain how larger social forces and global events shape everyday life
Each level adds depth to a topic

20. The Social World Model
Levels of Analysis

21. The Social World Model
Which level of analysis would you use to examine each of the following questions?
How do couples divide housework responsibilities?
Which factors determine the percentage of women in political power in a certain country?
Does the size of a school’s sports stadium matter for students who are choosing a college?

22. The Social World Model Answer:
All three questions could be studied from any of the levels, or from a combination of levels