1. Thanks to Ted Robison at Saddleback
For Your Job Search
Thanks to Ted Robison at Saddleback
Sigal Grosvirt-Dramen NCCC

2. LinkedIn Class Objectives
At the end of this class you will:
Understand LinkedIn Fundamentals
Learn How to Create Your Public Profile
Learn How to Grow Your Network
Understand How to Search for People, Companies, & Jobs - Advanced Search
Learn How to Join Groups & Associations
Learn How to Tap Into ”Hidden Job Market”
Understand How to Get Prepared for Upcoming Interviews / Business Meetings
Review the Objectives of the module and what participants will be able to accomplish at the end of the module.
This class can help individuals in Job Transition, Consultancies, Products, Services, and If they are currently working.

3. Set Up – Sign Up www.linkedIn.com (Join) or No Fee Initial profile
Sigal Grosvirt-Dramen:
No Fee
Initial profile
Things to consider
Privacy
Contact levels
Will be searched by others

4. Sign Up - www.linkedIn.com
Do Not Mix Business & Pleasure

5. Your Profile
Headline: Differentiate yourself in 6 words or less! 122 characters
Industry: Use LinkedIn menu to ensure proper SEO.
Add photograph. Help people remember you.
Answer the question, “What are you looking for?” Job or Consulting opportunities in _________.
Add all of your websites & blogs
Change public profile address.

6. Your Profile (cont.) What Job you are after (Future bound)
Tell people what you are looking for so they can help you
Picture (Good idea i.e. must have)
Current / Past Companies
Education
Summary
Specialties
Experience
Recommendations
Groups & Associations
Honors & Awards

7. Your Profile (cont.)

8. Your Profile (cont.) Summary: Specialties:
Think in terms of value propositions
Future bound
Specialties:
Maximize your “find ability” with keywords - SEO
Format points rather than paragraphs so that your reader can scan quickly and pull stats fast
Quantify your results and value as much as you can
%, #, $
STAR, CAR, PAR (i.e. stories, achievements)

9. Maximize Your Profile Change your public profile from:
to:
Your public profile will be indexed by the search engines
Increase your own SEO!

10. Networking
Groups
Accelerate your career through referrals from group members.
See a list of all of your fellow group members.
Search within your group for vital new contacts.
Use special contact settings to communicate directly with fellow members.

11. Networking (cont.)

12. Networking (cont.)

13. Networking (cont.)

14. Networking - Benefits Increase visibility Add connections
Improve your connect ability
Create personalized website (
Include link to your signature
Profile, bio, past companies, education, affiliations, and activities
Ask for Advice
Example: Who’s a good, fast, and cheap patent lawyer?
Introductions - 5 Free

15. Network Evaluation
Network Statistics under “Who Viewed Your Profile”

16. Network Evaluation
Network Statistics Who looked at your profile….where do they work

17. Network Evaluation (cont.)
Who’s looking at you kid?

18. Searching Activities People Search
Find friends and colleagues from your past
Job Search
Advanced Search
Companies
Location
Titles (Talent Acquisition, Recruiter, Human Resources)
Employees in your network
Keywords
Industry

19. Searching Activities (cont.)
General Search (people, companies, etc.)
Type any text in the search box and click the search tool (Company)

20. Searching Activities - Jobs

21. Only for Paid Subscribers
Advanced Search
Only for Paid Subscribers

22. Searching Activities - Companies
Company Search
Follow Companies to get updates and job leads
To date, I follow 670 companies…and counting
LinkedIn will bring to your attention more of what you want

23. Searching Activities - Companies
Companies you follow will show up on your home page news feed
Place cursor on company name to see details

24. The Interview Connection
Find Job posting on Job Boards / LinkedIn and Apply for positions
Perform Advanced Search on LinkedIn by:
Company Name, your zip code, title, etc
LinkedIn lists all people in your network at that company
If you know a person - Ideal. Give them a call
Otherwise: Include Company Name, Local to your area code, Job Title, Recruiter
All recruiters will be listed at that company.
Contact them and check to initiate contact, Engage in conversation

25. Interview Preparation
Following your job application…
Perform “reverse” company/people reference checks
Check on potential managers (i.e. Hiring Managers…boss)
People involved in Interview process…anonymously
Look for additional information – business journals, online, etc.
Check on recruiters
Search similar job titles
Search Company
Prepare short description of company
Popular profiles, new hires, past employees
Knowing where they went to school, acquaintances, sports, and hobbies helps you connect
Learn company culture
Learn company structure, projects, pain points

26. LinkedIn Applications (Apps)
Slide Share Presentations
Company Buzz
Polls
Word Press
Google Presentation
My Travel
Blog Links
Huddle Workspaces
Reading Lists
Box.net Files

27. Call for Action…i.e. What’s Next?
Build and/or Strengthen your profile…continuous…daily/weekly posts
Meet people and Build your network
Search your target companies
Research in preparation for interviews
Talk to hiring managers if possible
Take friend or colleague out to lunch – Informational Interviews
Ask about the company
Who can pass your resume to hiring managers
Many jobs are not posted
Network....Network....Network

28. Questions, Answers & Demo