1. 02/14 Warm-up: Journal Entry
1. WHEN do you need to persuade someone? Give 3 specific scenarios and the audience (who you would be trying to persuade).
2. *WHAT techniques do you use to convince someone? List 3 techniques.
3. *SPECIFY – Provide an example for EACH of the 3 techniques you used.

2. Brainstorm List for Persuasion
Write down as many techniques as you can think of to persuade (convince) each audience.

3. List of Techniques

4. Techniques Negotiation Begging Bribery Use evidence/logic Threatening
Blackmail
Guilt
Passing the blame
Snitching
Redirect
Emotions
Anger
Cry/pitying
Use evidence/logic
Positive behavior/support
Ask politely
Humor
Lies!!
Facial expressions/body language
Violence!
Scare tactic
Compliments/kissing up
Trade-off

5. The Art of Persuasion and Argument

6. Persuasion
the art of steering others to your point of view using rhetorical strategies
add definition of rhetoric

7. Rhetoric
the art of effective or persuasive speaking or writing

8. Rhetorical Appeals

9. appeals to the audience in an attempt to persuade
Effective Persuasion
Rhetorical Appeals:
appeals to the audience in an attempt to persuade
Ethos
Logos
Pathos A P E L T O A P E L T O A P E L T O
Ethos
Pathos
Logos

10. What is persuasive about this image?
Appeal to Ethos
What is persuasive about this image?

11. Appeal to Ethos
Appeal to authority/credibility, trustworthiness, ethics, and moral character
Definition: convincing the audience that the speaker and/or argument is trustworthy or credible

12. Techniques to incorporate appeal
Years of experience
Titles/positions
Personal experience
Celebrity/spokesperson
Certificate/degree/qualification
Testimonies/feedback
Unbiased
Knowledgeable

13. Appeal to Ethos What is the effect of appeal to ethos?
If your audience believe you to be a qualified, authoritative figure, or an expert in a subject, they are more likely to be persuaded by your argument.

14. How does each image appeal to ethos?
Commercial
Advertisement
Advertisement

15. What is persuasive about this image?
Logos
What is persuasive about this image?

16. Appeal to logic and reason
Definition: convincing the audience by using rational thought

17. Techniques to incorporate appeal
Facts, figures, statistics
Research based evidence
Charts/graphs
Analogies
Definitions
Studies/surveys

18. Which of the following effectively use an appeal to logos?
We have conducted the experiment 57 times and we get the same results every single time.
That is not my wallet. My wallet has a tear in it. This wallet has no tear in it. Therefore, it cannot be mine.
I need new jeans. Everyone in my class has new jeans.

19. What is the effect of the appeal to logos?
If you can make a cognitive, rational response, they are more likely to be persuaded by the common sense of your argument.

20. How does the commercial appeal to logos?

21. What is persuasive about this image?
Pathos
What is persuasive about this image?

22. Pathos Appeal to emotions
Definition: a persuasive argument that makes the audience feel (not think!)

23. Techniques to incorporate appeal
Visuals
Emotionally loaded language
Connotative meanings
Emotional examples
Vivid descriptions/imagery
Narratives of emotional events
Emotional tone (fear, pity, sympathy, love, etc.)
Figurative language

24. Appeal to Pathos What is the effect of appeal to pathos?
If your audience is emotionally invested and engaged with your cause or argument, they are more likely to be persuaded.

25. How does the commercial appeal to pathos?

26. Practice Together: Identify and explain how the commercial uses rhetorical appeal(s).

27. Persuasive Appeals and Techniques
Now, with your understanding of rhetorical appeals, go back and annotate the list of persuasive techniques for ethos, logos, or pathos.

28. Rhetorical Analysis
View each clip and analyze for rhetorical appeals by completing the chart.

29. 1. Rhetorical Appeal Practice
Title
Summary
Speaker and Tone
Audience
Purpose
Appeal(s) and Technique(s)

30. 2. Rhetorical Appeal Practice
Title
Summary
Speaker and Tone
Audience
Purpose
Appeal(s) and Technique(s)

31. 3. Rhetorical Appeal Practice
Title
Summary
Speaker and Tone
Audience
Purpose
Appeal(s) and Technique(s)

32. RAFT Task: Persuasive Assignment
Role: The voice you are writing through; the person doing the writing. As a writer, you are playing this person.
Audience: The person to whom you are directing the writing. Who will be reading it?
Format: What will your final writing product be?
Topic: What are you trying to accomplish with this piece of writing?

33. RAFT Task: Persuasive Assignment
1. Choose a role, audience, format, and topic. Circle each selection.
2. Then compose a persuasive piece of writing using at least three different appeals to persuade that audience of your selected topic.
3. Once you have written your piece, go back and annotate the appeals used and the techniques utilized (ex: pathos- appeal to pity).