2. Solution About Challenge2
About
Since 1947, the sports carmaker has been known to build cars unique in terms of their performance, innovations, technology, driving pleasure and design. The exclusive cars made in Maranello, Italy are sold through strategic dealership in 60 markets worldwide.
Solution
Challenge
Today, more than ever, non-tech companies in the automotive industry are being asked to be innovative technology and software providers in order to engage their customers. Ferrari faces pressure to provide not only the vertically integrated solutions, but the digital strategies and products that create a powerful digital-transformation model.
Ferrari partnered with Infor to develop a solution which turns customer anticipation into engagement through visibility of the entire process from concept to execution to delivery. The partnership allows Ferrari to stay relevant in today’s “connected age” while remaining true to its legendary brand.

3. Operational Efficiency
Customer Engagement
For this case study we will focus on the components in the ‘Customer engagement’ segment.
At every customer touch point there is a beautiful experience tied to a platform, whether it already exists within Ferrari or as an Infor solution. This keeps true to the Ferrari, the world’s most powerful brand
Employee Engagement

4. Ensuring the driver gets the best experience in a Ferrari, digital applications can ensure the dimensions and seating arrangements are personalized for their Ferrari experience

5. Visibility for the customer means employees need more meaningful insight. With Infor LN, EAM, and Talent Science integration the assembly line can get all the relevant information they need.

6. An app that can help track your car from concept to execution with real-time updates and relevant content. Make changes in the production line to fine- tune every last detail
They can see when their car is in progress on the production track and even make modifications (add features) if the car has not passed certain gates.
Visitiblity offers customers the insight that their car is being produced and drives anticipation

7. Know the team who is assigned to your engine installation
Know the team who is assigned to your engine installation. Learn more technical knowledge of your engine choice

8. Track real-time location while your Ferrari is in transit.

9. Enhance the art of the drive with statistics and recommendations based on your specifications.