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Multi-Party Negotiations
Roman Sheremeta, Ph.D. Professor, Weatherhead School of Management Case Western Reserve University
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Multi-Party Negotiations
P – principal C – constituency group M – group member A – agent
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1. Multi-Party Negotiations
Multi-party negotiations – a group of three or more individuals, each representing his or her own interests, attempts to resolve perceived differences of interest
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2. Coalitions Coalition – a (sub)group of two or more individuals who join together in using their resources to affect the outcome of a decision in a mixed-motive situation
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3. Principal-Agent Negotiation
Principal-Agent negotiation – is a negotiation between a principal and an agent
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4. Constituents Constituent – the party whom the principal represents
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5. Team Negotiation Team – a group of people who are joint together on one side of the bargaining table
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6. Intergroup Negotiation
Intergroup negotiation – is a negotiation between teams
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Challenges of Multi-Party Negotiations
Building a team Picking your teammates Choosing how many members should be on the team Role assignment and accountability Voting Majority rule (ignores individual preferences) Unanimity rule (time-consuming) Strategic voting (strategic misrepresentation of preferences) Stereotyping Groups identify with their organization and often hold negative impressions about others
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Negotiation Biases Cognitive biases are mental errors caused by our simplified information processing strategies Examples of negotiation biases: Overconfidence Agreement bias Anchoring bias Incompatibility bias Fixed-pie bias Confirmation bias Self-serving bias In-group bias Exaggeration of conflict bias
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“In-Group Bias” “In-group bias” (“In-group favoritism”)
The tendency to favor in-group members over out-group members Example: Democrats versus Republicans Rationality behind the “in-group bias” Parochial altruism Competition for resources Social identity (categorization and self-esteem) Potential solutions Shield group members from knowing the identity of others in the group Look for commonalities between opposing groups Put yourself in the place of the outgroup member
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Challenges of Multi-Party Negotiations
Formulating trade-offs between parties Reciprocal logrolling (mutual exchange of issues) versus circular logrolling (one member offers another member a concession on one issue, while receiving a concession from another member on a different issue) Dealing with coalitions Coalitions are not stable Changing identities: People identify with many different social groups at the same time How to split the pie? Core solution (no coalition has the power and desire to overthrow it) Shapley solution (based on pivotal power of each member to change a loosing coalition into a winning coalition) Raiffa’s solution (hybrid model between the Shapley and Core solutions)
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Strategies for Multi-Party Negotiation
Building a team Pick your teammates using relevant criteria: (1) negotiation expertise, (2) technical expertise, and (3) interpersonal skills Have a moderate size team (larger groups have the problem of coordination, peaking at about five) Set joint goals (the higher the level of team identification, the lower the level of conflict within the team) Develop and assign process roles: (1) timekeeper, (2) process manager and (3) recorder of information Decide who is responsible for what
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Research on Teams Teams are better than individuals in making strategic calculative decisions (Charness and Sutter, 2012) (1) Teams are more cognitively sophisticated: “two heads are better than one”) (2) Teams are better at anticipating the actions of other parties: teams are more likely to make “rational” choices that follow standard game-theoretic predictions (3) Teams are more self-interested: teams are more likely to emphasize monetary payoffs over alternative concerns, such as fairness or reciprocity towards another party Individuals are better than teams at generating ideas Implication: use brainstorming wisely by letting group members individually brainstorm ideas and then share them with the rest of the group
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Worksheet for Effective Team Negotiation
Step 1: Individual preparation • Identify what you think the other party’s priorities are • Identify the issues • Identify what information you need from the other party • Identify your BATNA • Determine what you believe to be your team’s “worst-case” scenario • Determine your BATNA • What do you know about the other party’s BATNA? • Determine what you believe to be your team’s “best-case” scenario • Identify your worst-case scenario (reservation price) • Identify your best-case scenario (target) • Write these scenarios down and be prepared to share them with the members of your team • As you complete the preceding tasks, make a list of questions to research • Identify information that is too sensitive to reveal at any point under any condition (get clarification and closure within the team on this point) Step 2: As a team, decide on your procedures for running the preparation meeting • Identify information that you are willing to share with the other team if they inquire (get clarification and closure within the team on this point) • Who is going to run the meeting (i.e., who is going to summarize, synthesize, etc.)? • What materials do you need to be effective (calculator, flipcharts, computer, etc.), and who is bringing them? Step 4: Strategy • What is your timeline, and who will enforce it so that the team arrives at the negotiation table prepared and refreshed? • As a team, plan your OPENING OFFER • Choose a lead negotiator (speaker) • Choose a lead strategist (listener and strategic watchdog) Step 3: As a team, clarify facts and information • Choose an accountant to run the numbers • Choose a scribe to keep track of offers • Develop a “Positions and Interests” chart • Decide on a signal to adjourn for a private caucus • Prioritize your issues. Understand the reasons for your priorities
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Strategies for Multi-Party Negotiation
Make your contacts early Because of “commitment bias” people tend to feel obligated to others with whom they have made explicit or implicit agreements, so members should try to form coalitions early on Seek verbal commitments Most people feel obligated to follow through with promises they make to others Appeal to the norms of fairness Use unbiased-appearing rationale to divide the pie: (1) equity, (2) equality, and (3) need-based Optimal coalition size Coalitions should contain the minimum number of parties
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Team Contests Verkhovna Rada of Ukraine
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Thank you! Roman Sheremeta, Ph.D.
Professor, Weatherhead School of Management Case Western Reserve University
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References Thompson, L. (2004). The Mind and Heart of the Negotiator. New Jersey: Prentice Hall. (Chapter 9) Charness, G., & Sutter, M. (2012). Groups make better self-interested decisions. Journal of Economic Perspectives, 26,
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