1. Increase check average with craveable snacks
Serving Mix
Load’em Up with Flavor
QSR
Burger
Increase check average with craveable snacks
NPD CREST, October 2015

2. Almost everyone snacks & most people snack multiple times a day
Growth Strategy: Deliver on the Upbeat Food Explorer’s need for an adventurous food experience by Offering Craveable Snacks with Ethnic Roots
CONSUMERS
INFO & INSIGHTS
HOW NEEDS ARE MET TODAY
UPBEAT FOOD EXPLORER Adventurous Food Experiences
Almost everyone snacks & most people snack multiple times a day
Baconator Fries
Snacking occasions outnumber traditional daypart meals
Finger foods such as tacos & chicken nuggets are often offered as snacks
LTO’s of snacks far outnumber new permanent menu items
Food connoisseur
Desires authentic dishes
Craves new & interesting foods
Eating/drinking is how I socialize
Cheese Curds
PRODUCT SOLUTIONS
Chicken Chili
SKU#
Apple Cinnamon
SKU#
Chicken & Cheese
SKU#

3. Insights: Almost everyone snacks & most people snack multiple times a day
Snacking occasions outnumber traditional daypart meals
Nearly all operators offer menu items that can be considered “snackable,”
94%
had a snack food yesterday
4-5
average number of snack foods eaten yesterday
96%
32%
of snack operators specifically menu the items as “snacks”
of operators menu snackable items*
Finger foods such as tacos & chicken nuggets are often offered as snacks
LTO’s of snacks far outnumber new permanent menu items
Source: Datassential Snacking

4. Applications: Fill consumers’ cravings for flavor fusion & snacks with swagger
The Crispitos® Filled Tortillas are easy to prepare & ready to satisfy consumers with trendy flavors
Introducing Our Newest Crispito
Fully cooked for quick prep, lower labor costs, heat & serve convenience
Great as snacks, appetizers, or entrées
Create signature offerings with sauces, garnishes & sides
Hand-rolled tortillas are packed with protein fillings
Whole grain varieties offer customers a better-for-you benefit.
Unique fun, kid-friendly menu offerings
Fully Cooked Whole Grain Buffalo Style Chicken & Cheese Filled Tortillas
Fully Cooked Apple Cinnamon Filled Tortillas
Fully Cooked Chicken & Cheese Filled Tortillas

5. Product Information SKU# Product Case Weight Case Pack
Fully Cooked Whole Grain Buffalo Style Chicken & Cheese Filled Tortillas
15.53 lbs.
72/3.45 oz.
Fully Cooked Whole Grain Chicken Chili Filled Tortillas
Fully Cooked Whole Grain Chicken & Cheese Filled Tortillas
13.28 lbs.
72/2.29 oz.
Fully Cooked Buffalo Style Chicken & Cheese Filled Tortillas
12.37 lbs.
72/2.75 oz.
Fully Cooked Chicken & Cheese Filled Tortillas
Fully Cooked Chicken Chili Filled Tortillas
14.62 lbs.
72/3.25 oz.
Fully Cooked Apple Cinnamon Filled Tortillas
72/2.73 oz.
Fully Cooked Egg, Cheese & Sausage Filled Tortillas
11.43 lbs.
64/2.85 oz.
For more product applications or questions, contact your sales representative or visit tysonfoodservice.com.