1. Feasibility Report: The Best Fast Food Cheeseburger
By: Grace Leonard
Keith Powell
Thu Phung
Anukram Rathore
Jesse Starnes

2. Executive Summary
People are often trying to find ways to get the most out of their money, especially when they are looking for a cheap but good meal to eat. For this study, we chose to evaluate a popular product that many different fast food restaurants had in common: a cheeseburger.
We evaluated four different cheeseburgers from these four popular fast food restaurants in the DFW metroplex:
Five Guys Burgers and Fries
In-N-Out Burger
Mooyah
Whataburger
Whataburger’s strong performance throughout the evaluation process led us to conclude that it is the best option for a satisfying cheeseburger experience.

3. Methods for Evaluation
The following parameters were chosen for evaluating the cheeseburgers:
Overall Presentation of Cheeseburger
Customization Options
Speed of Service
Taste
Price
The cheeseburgers were rated on a scale of 1-5.
The lowest rating is 1 and the highest rating is 5.
The ratings for each cheeseburger will be added together and divided by five to yield an average overall score.
The brand with the highest average rating has the best cheeseburger.

4. Methods for Evaluation
We setup the evaluation process as follows:
Go to the restaurant during the 12 p.m to 1 p.m. lunch hour.
Order a double-patty cheeseburger and start timing.
Record the price paid while waiting for the order.
Note the toppings available for customizing a burger.
Stop timing when the order is received.
Evaluate the presentation of the burger as compared to the advertisement.
Ask 10 patrons at each location to rate the taste of their cheeseburger.

5. Results Speed of Service
Whataburger was the fastest. The cheeseburger was served within 4 minutes. In-N-Out Burger was the second fastest.
Customization Options
Mooyah and Five Guys had the most options when it came to toppings. In-N-Out and Whataburger tied for second.
Five Guys
In-N-Out
Mooyah
Whataburger
Time (Minutes)
8:00
7:00
7:30
4:00
Rating (Out of 5) 2 3
2.5 5
Five Guys
In-N-Out
Mooyah
Whataburger
Number of Toppings 15 14
Rating (Out of 5) 5 4

6. Results
Presentation
Rating 2/5
Rating 1/5
Rating 2/5
Rating 3/5

7. Results
Taste
Whataburger and In-N-Out received the best rating for taste. Five Guys and Mooyah tied for second best.
Price
In-N-Out had the cheapest cheeseburger. Whataburger had the second cheapest.
Five Guys
In-N-Out
Mooyah
Whataburger
Customer Rating (Out of 5) 3 4
Five Guys
In-N-Out
Mooyah
Whataburger
Price $5
$3.50
$4.25
Rating (Out of 5)
3.5 5
4.25

8. Conclusion
Each of the fast food cheeseburgers tested had their own strengths and weaknesses. Mooyah received the worst rating out of the four. Mooyah and Five Guys had more customization options than In-N-Out and Whataburger, but the latter two had the best taste rating. In-N-Out had the best presentation and price rating, but Whataburger had the best speed rating. Whataburger had more consistent ratings throughout the evaluation.
Overall Ratings (Out of 5)
Five Guys
In-N-Out
Mooyah
Whataburger
Speed 2 3
2.5 5
Customization Options 4
Presentation 1
Taste
Price
3.5
4.25
Average Rating
3.1
3.8
3.85

9. Recommendation
Whataburger had the quickest delivery, numerous toppings options, highly rated taste, and a competitive price. Therefore, we recommend visiting a Whataburger location for a satisfying cheeseburger meal.