1. Handheld Chicken ‘N Waffles
Serving Mix
Handheld Chicken ‘N Waffles
Increase traffic by offering a trendy chicken option.
QSR
Burger
Source: NPD Crest YE Oct ‘15

2. Chicken N’ Waffles is unique but has mass appeal
Meet the Upbeat Food Explorer’s need for adventurous food by offering a handheld twist on classic chicken & waffles.
CONSUMERS
INFO & INSIGHTS
HOW NEEDS ARE MET TODAY
Upbeat Food Explorer
Chicken N’ Waffles is unique but has mass appeal
85% of consumers say chicken & waffles can be eaten any time, including breakfast
62% of consumers will purchase waffle- breaded chicken
Chicken N’ Waffles is + 143% on restaurant menus over the last 4 yrs.
1/2 of Millennials find fried chicken appealing for lunch & dinner
Chicken Waffle Tenders
Going out to eat is an experience
Doesn’t count calories or pennies
Craves unique food & trying new things
Chicken N Waffles
PRODUCT SOLUTIONS
Fully Cooked Waffle Breaded Right-Size Filet SKU#
Fully Cooked Waffle Breaded Tenders, SKU#

3. Insights: Unique chicken options have appeal across demographics & dayparts
Chicken N’ Waffles is one of the fastest growing menu items
Handheld chicken is not just for meals, but also for snacks
Most preferred chicken appetizers & snacks
4 YEAR GROWTH
2.1%
menu penetration
+143%
Source: Datassential SNAP, September 2017
Lead by Millennials, ½ of consumers are interested in chicken with unique flavor.
“I would be interested in trying chicken entrees with new or unique flavors.”
Source: Technomic Poultry COP Report 2017
Source: Technomic Poultry COP Report 2017

4. Applications: Juicy, tender fried chicken with a touch of sweetness
Indulge your customers with this crispy comfort food which combines the sweet taste of waffles with the juicy, tenderness found in chicken.
Crispy, comfort food indulges customers
Works across all dayparts
Satisfies customer craving for "new and different"
Select cut means consistent sizing for precise menu planning
Fills a menu gap for the all-day breakfast menu

5. Product Information SKU# Product Case Weight Case Pack
Tyson® FC Waffle Breaded Right Size® Filet
10 lbs.
70 pieces
Tyson® FC Waffle Breaded Tenders
78 pieces
For more product applications or questions, contact your sales representative or visit tysonfoodservice.com.