1. What do the key players want?
Story Treatment 101
What do the key players want?

2. What do DIRECTORS want?
An overall vision with a sense of pace and drama +/or comedy
A recognizable 3 act structure that works in terms of dramatic (or comic) peaks and valleys

3. What do ACTORS want? An action to take and a reason to take it
Obstacles to struggle against
Stakes
Something to identify with or explore

4. What do CINEMATOGRAPHERS want?
A visual feast

6. What do PRODUCERS want?
Something BOFFO

7. Which means an awareness of who the audience is and how the script and movie will appeal to them