1. Distributor Co-Op Funds 2018
Presented by Claudia Sears
February 21, 2018

2. Distributor Co-Op Funds Program
What is the Co-Op Funds Program?
How Much Co-Op Is Available?
What Can Co-Op Funds Be Used For?
How Do I Request My Funds?
How Are Funds Reimbursed?
Examples

3. What is the Co-Op Funds Program?
Marketing money to help distributors promote and grow their Sprecher + Schuh product sales
Designed to assist distributor marketing in partnership with Sprecher + Schuh
Is like an allowance for each distributor
Any authorized Sprecher + Schuh Distributor can qualify (must meet minimum sales)
No registration is required

4. How Much Co-Op is Available?
Co-Op means half, or 50/50. Sprecher + Schuh will pay for half of approved cross-promotional events, merchandise, training, and other qualifying purchases (up to the allotted co-op allowance)
The fund is equal to 1% of qualifying distributor sales during the previous Sprecher + Schuh Fiscal Year 2017 (Oct 2016 – Sept 2017).
Each distributor has a potential fund of 1% of their FY17 sales, up to a maximum of $2000.
A minimum sales of $50,000 in FY17 to qualify
New distributors may qualify for $500 minimum (with Regional Manager approval)

5. How Much Co-Op is Available?
Distributor A had $65,350 in sales in FY 2017.
Co-Op Fund = $654
Distributor B had $475,000 in sales in FY
Co-Op Fund = $2000 (the max. allowed).
Distributor C was a new distributor signed towards the end of the previous year. They purchased an initial stock order, but did not have very much in sales.
Co-Op Fund = $500 (* With Regional Manager approval)

6. What Can Co-Op Funds be Used For?
Customer lunch & learn or training seminar.
Co-op funds can pay for a portion of the food, meeting room or other materials
Organize a direct mail, banner ad, Google Ad Words or campaign.
Use funds to pay for 50% of the printing, list rental or advertising fees.
Participate in a regional trade show.
Co-op funds can help pay for a portion of the booth fee
Co-brand promotional cups, shirts or other give-a-ways for a customer appreciation event or tradeshow.
Use your own vendor or one of ours. We will pay 50% of the invoice
Advertise in an industrial magazine or trade publication
Hold Sales promotions featuring Sprecher + Schuh products
There are tons of possibilities!

7. How Do I Request Co-Op Funds?
Include the Co-Op fund as part of your marketing plan for the year
Fill out and submit a Co-Op Funds Order Form before any purchases are made. Orders must be submitted before Oct. 1, (
WAIT!! Your request will be addressed within 48 hours
If approved, proceed with your co-branding event or make your purchases
Submit a copy of invoices for your promotion BEFORE December 1st, (include proof of purchase)
Don’t wait til then! That’s too late to be effective!
Approved

8. How Are Co-Op Funds Reimbursed?
Funds are reimbursed for the qualifying amount or the total amount of the available funds, which ever is less
A Credit will be issued to the Distributor billing account
Account must be in good standing and be current
Co-Op Funds CANNOT be used to pay past due invoices

9. Examples

10. Co-Branded Polo Shirts
Distributor A FY2017 Sales
$0, They are a new distributor
Co-Op Funds (New Distributor)
$500*
Total Merchandise Invoice
$956 x 50% = $478
Co-Op Funds Disbursement (Credit)
$478
Co-Op Funds remaining
$22
* With Regional Manager approval

11. Trade Magazine Banner Ads
Distributor B FY2017 Sales
$176,890
Co-Op Funds = FY17 Sales x 1%
$1,769
Design Today Invoice
$ x 50% = $
Co-Op Funds Disbursement (Credit)
$1,500
Co-Op Funds remaining
$269

12. Lunch-N-Learn Customer Seminar
Distributor C FY2017 Sales
$150,000
Co-Op Funds = FY17 Sales x 1%
$1500
Hotel Meeting Invoice
$3956 x 50% = $1978
Co-Op Funds Disbursement (Credit)
Co-Op Funds remaining $0

13. Lunch-N-Learn and Customer Seminar Tools
Helpful page on Distributor Extranet (through B2B)
Quick Tips Guide
Co-Host Request Form
10 Week Countdown
Seminar Checklist
Sample Invitation
Sample Agenda
Welcome Banner
We are here to help!

14. Regional Tradeshow Distributor D FY2017 Sales $360,352
Co-Op Funds = FY17 Sales x 1%
$2000 (maximum allowed)
Tradeshow Space Invoice Received
$4000 / 4 = $1000
Co-Op Funds Disbursement (Credit)
$1000
Co-Op Funds remaining

15. Guardian Industrial
Customer Appreciation Day

16. 3-Phase Power Systems
Polo Shirts

17. Gray Electrique
Playing Cards

18. Advanced Technical Sales
Polo Shirts

19. Hermitage Automation
Yearly Calendars

20. Motors & Controls
Work Shirts

21. Connectric Systems
Website enhancements and Search Engine Optimization

22. Plan To Succeed!
Sprecher + Schuh wants its distributors to succeed and grow their business.
The Co-Op fund is like free money, designed to supplement a marketing or promotional campaign.
Don’t have a marketing department or design firm to help you out? Sprecher + Schuh and our Manufacturing Representatives can help you plan and execute cross-promotional marketing.
Get your Co-Op Fund Order Form at summit.sprecherschuh.com/co-op and start planning for a successful year!

23. Questions? Claudia Sears, Marketing Communications Tel: 281.227.4235
summit.sprecherschuh.com/co-op