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It’s banking. But Not As We Know It
Communications and Marketing: A rallying call! James Niven (Triodos Bank), Linda Ryan (GABV)
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Supporting our ambitions
Corporate goals Increasing our visibility, capacity to influence, and protecting a global brand Content goals Supporting advocacy initiatives GABV Position Papers, no. 1 (Q4, 2016) Partner engagement (influencers that will help amplify our message) Brand goals Making our message go further, faster through consistency and coordination of collective Marketing & Communications policies via the GABV MarComms. CofP Social goals Enhancing our day-to-day amplification opportunities by sharing our collective social media postings, using a common hashtag #BankingOnValues Building a more engaging web site (multi-language & Scorecard interactive) Communications and Marketing: A rallying call!
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From strength to strength
In terms of Marketing and Communications… The GABV is gathering momentum Proving that through our members co-workers and partners Anything is possible! We are already… A growing Community of Practice Advocates for change Expert and becoming brave in taking a stand Coordinated, collective, and prepared to try new things Passionate and people-powered Communications and Marketing: A rallying call!
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We’ve seen this through…
Successes with innovative amplification initiatives… #BankingOnValues campaign (10MM impressions, global webcasts, 4,000 views) Strategic partnerships (15 incl. MIT Co-lab, Heron Foundation, FEBEA) Advocacy opportunities (six incl. Paris Pledge to Quit Coal, UNEP Inquiry, COP21) Speaking engagements (11 events) Media interest (40 interviews, 934 web site mentions, 15,000 journalists reached) We’ve even attracted the attention of one of the largest online broadcasters and secured our very own 13 week radio series Building Banking on Values with VoiceAmerica from April 7 – June 30 Communications and Marketing: A rallying call!
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A member bank’s view… Benefits include… Peer to peer learning
Inspiration and some imitation! #BankingOnValues campaign as a focus for activity. What we hope to see develop further: Even broader representation on the CofP Focus on key issues/themes Development of regional and specialist groups. Communications and Marketing: A rallying call!
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A member bank’s view How we have put the campaign into practice…
2014: #BankingOnValues – motivating co-workers through internal events 2015: #BankingOnValues – reaching out to the wider community with an external focus How the GABV relates to our bank’s MarComms. work… A complementary brand resonating with specific audiences Providing weight to the case for systemic change In the words of an investor… Communications and Marketing: A rallying call!
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Now it is time to be bold Do we want to be a niche network of values-based bankers? Or Do we want to build a #BankingOnValues movement that… Seeds appetite for something different Grows our collective markets Influences policy makers Works with regulators Builds values-based economies Forges partnerships with more and more banking institutions Communications and Marketing: A rallying call!
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Plans are underway The Marketing & Communications Community of Practice is gaining momentum We are sharing and learning through Basecamp, LinkedIn and social media Bi-monthly tele and web-conferences are becoming more active We are innovating by trouble shooting and co-creating initiatives Alliance-wide opportunities are becoming easier to develop We are listening to your needs Building tools to launch a global brand Communications and Marketing: A rallying call!
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Communications Tool Kit
There's strength in numbers and power in a collective voice. Let's celebrate this positive, viable alternative to the current banking system… by using these tools to raise awareness, interest, desire and action that gets co-workers, customers, policy makers, partners and regulators asking 'Why isn't all banking done this way?' P/W GABVtools2016 Don’t forget your USB key today! Communications and Marketing: A rallying call!
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What’s the Kit? Why Use It?
Lots of useful resources to help you: on everything about the #BankingOnValues movement, the Alliance, our members and partners, and the collective economic, social and environmental impact we all help create. here's strength in numbers and power in a collective voice. It contains: co-brand co-present co-amplify co-educate Presentations Media Inserts Speaking Points Videos Templates Logos and Identity Guidelines Campaign guides Other resources Communications and Marketing: A rallying call!
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Questions How can we start working towards co-branding, co-marketing and more? How can I make use of the GABV brand and initiatives as an anchor to grow in my markets? Communications and Marketing: A rallying call!
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