1. Azure Information Protection
Content Based Automatic Classification
Azure Information Protection allows organizations to classify, label, and protect data at the time of creation or modification.
With Azure Information Protection, users can:
Classify data based on sensitivity and add labels—manually or automatically.
Encrypt sensitive data and define usage rights when needed.
Apply protection easily without interrupting their normal course of work.
The organization also has access to detailed tracking and reporting to see what’s happening with the shared data to gain more control over it.
The policies applied to information through Azure Information Protection could be applied automatically to data or as a recommendation for users to apply to the data. 
CLICK STEP(S)
Click anywhere on the slide to begin

2. [In SSN column, point to, but do not click, Social Security Numbers.]
The data in this document includes social security numbers; data that Garth should treat with the highest confidentiality.
In the Azure portal, you can use predefined patterns, such as “Credit card numbers” or “USA Social Security Number”. Or, you can use text patterns and regular expressions to define a custom string or pattern as a condition for automatic classification.
[On the Ribbon, in the Protection group, point to the Protect icon.]
With Azure Information Protection, data classification and protection controls are integrated into Office and common applications. These provide simple one-click options to secure data that users are working on.
[On the grey Information Protection bar, point to, but do not click Sensitivity: Not Set.]
The Information Protection add-in shows the sensitivity is Not Set. The document has no policy associated with it yet.
CLICK STEP(S)
In the top left, on the Quick Access Toolbar, click the Save icon.

3. When Garth saves the document, Information Protection automatically classifies the document through a policy that his organization created in the Azure Management portal.
[On the yellow Information Protection bar, point to The file was automatically labeled as Social Security Numbers.]
The policy detected the social security numbers so the notification is automatically labeled as Social Security Numbers.
[On the gray Information Protection bar, point to the classification label, Sensitivity: Social Security Numbers.]
The Information Protection bar shows Sensitivity set to Social Security Numbers.
CLICK STEP(S)
On the right, click the scroll bar to scroll down the document.

4. [On the document background, point to, but do not click, the watermark, Confidential.]
The policy also added a watermark saying the document is confidential…
CLICK STEP(S)
On the right, click the scroll bar to scroll down.

5. [In the footer, point to, but do not click the classification label, Sensitivity: Confidential.]
…and at the bottom, a footer also indicates it’s a confidential document.
Azure Information Protection next protects the document.
CLICK STEP(S)
On the Ribbon, click File.

6. [Point to, but do not click, Protect Document.]
File details show that a Rights Management template is applied encrypting the document.
All of this was done automatically when Garth saved the file and with no input from him.
Azure Information Protection is classifying, labeling and protecting all in one move.