1. 2018 Wisconsin Agriculture Outlook Forum
Wisconsin Specialty Crops Situation and Outlook
Paul D. Mitchell
Professor, Agricultural and Applied Economics
Extension Specialist, Cropping Systems Management
Director, Renk Agribusiness Institute
Co-Director, Nutrient & Pest Management Program
Wisconsin Agricultural Outlook Forum
January 25, Madison WI

2. Wisconsin's Place in the US Potato Industry
2018 Wisconsin Agriculture Outlook Forum
Wisconsin's Place in the US Potato Industry
Percentage of US Potato Production by State in 2017
WI (a distant) 3rd in the US

3. Potatoes in Wisconsin Since 1950
2018 Wisconsin Agriculture Outlook Forum
Potatoes in Wisconsin Since 1950

4. Value of Wisconsin potatoes in 2016 was $323 million, a record high
2018 Wisconsin Agriculture Outlook Forum
Value of Wisconsin potatoes in 2016 was $323 million, a record high

5. Wisconsin Potato Harvested Acres and Production 2008-2017F
2018 Wisconsin Agriculture Outlook Forum
Wisconsin Potato Harvested Acres and Production F
Acreage has not been this high since 2005

6. Shipping Point Prices for Central WI (Russet 50 lb 70 Count Carton)
2018 Wisconsin Agriculture Outlook Forum
Shipping Point Prices for Central WI (Russet 50 lb 70 Count Carton)
2017 price has so far averaged $4.84/cwt higher than 2016 price
“Custom Average Pricing”

7. Cranberry Production 2008-2017F (million barrels)
2018 Wisconsin Agriculture Outlook Forum
Cranberry Production F (million barrels)
-7.9%
-0.4%
Wisconsin produced 62% of US cranberry production in 2017

8. Cranberry Harvested Acres
2018 Wisconsin Agriculture Outlook Forum
Cranberry Harvested Acres

9. Cranberry Yield (barrels/A)
2018 Wisconsin Agriculture Outlook Forum
Cranberry Yield (barrels/A)
Wisconsin’s yield advantage has averaged 66% over the last 5 years

10. Cranberry Price ($/barrel) (weighted-average of fresh & processed)
2018 Wisconsin Agriculture Outlook Forum
Cranberry Price ($/barrel) (weighted-average of fresh & processed)

11. Fresh Cranberry Wholesale Price for Cartons Shipped from Wisconsin
2018 Wisconsin Agriculture Outlook Forum
Fresh Cranberry Wholesale Price for Cartons Shipped from Wisconsin
Fresh cranberry price data shows no difference from last year

12. WI Cranberry Value ($ million) 2008-2016
2018 Wisconsin Agriculture Outlook Forum
WI Cranberry Value ($ million)

13. 2018 Wisconsin Agriculture Outlook Forum
Share of Total Wisconsin Processing Vegetable Crop Value by Crop in 2016
WI produces 7% of the total value of US processing vegetables, a distant 2nd to CA, which produces 62%

14. Processing Vegetables in Wisconsin
2018 Wisconsin Agriculture Outlook Forum
Processing Vegetables in Wisconsin
Year
Planted Acres
Value ($ million)
Average Value ($/A)
2012
198,700
$193
$970
2013
184,300
$252
$1,366
2014
183,000
$156
$853
2015
179,400
$869
2016
173,700
$107
$614
Crop value in 2016 down 58% from its 2013 peak

15. Economic Impact of Specialty Crops in Wisconsin (2013-2015)
2018 Wisconsin Agriculture Outlook Forum
Economic Impact of Specialty Crops in Wisconsin ( )
Industry
Total Revenue
($ million)
Total Economic Activity
Total Jobs
Crop Production
$695
$1,059
7,567
Potatoes
$271
$413
2,922
Vegetables
$228
$348
2,497
Cranberries
$158
$241
1,735
Other Fruit
$38
$58
413
Crop Processing
$2,822
$4,781
16,981
Total Impacts
$3,517
$5,835
24,538 pp

16. Slow Decline of Specialty Crop Processing in Wisconsin
2018 Wisconsin Agriculture Outlook Forum
Slow Decline of Specialty Crop Processing in Wisconsin
Total Economic Activity ($ million)
Average
Average
Change
Crop Production
$1,092
$1,059
-3%
Crop Processing
$5,268
$4,781
-9%
Total
$6,360
$5,835
-8%
Total Jobs
Average
Average
Change
Crop Production
9,900
7,567
-24%
Crop Processing
24,800
16,981
-32%
Total
34,700
24,538
-29%

17. Summary of Wisconsin Specialty Crops
2018 Wisconsin Agriculture Outlook Forum
Summary of Wisconsin Specialty Crops
Potato industry had a great 2016 and 2017 looks to be even better: High yield and prices, more acres
2018: Will US potato industry over supply the market?
Cranberry industry has been struggling with low prices since 2014 and it looks like it will continue to
State production fell 8% in 2017 from 2016, yet a price decrease does not seem to be happening
Processing vegetables: no 2017 yield or acreage data
Crop insurance indicates higher than normal losses
Cool wet year with hot spells and large rains
Struggling with slow decline due to declining demand

18. 2018 Wisconsin Agriculture Outlook Forum
Thanks for your Attention
Paul D. Mitchell
Professor, Agricultural and Applied Economics
Extension Specialist, Cropping Systems Management
Director, Renk Agribusiness Institute
Co-Director, Nutrient & Pest Management Program