1. Introduction to Turnitin
Benefits for Teaching.
Impact on Learning.
Leadership Planning Session Overview
1. Introduction to Turnitin
2. Discuss Benefits of Turnitin for Teaching & Learning
3. Planning for Success
4. Implementation Process Overview
5. Handling Concerns Upfront
6. Considerations of Personnel & Technology Infrastructure, Institutional Policies
7. Program Goals, Implementation Planning to Achieve Goals & Measuring Success
8. Planning Training & Professional Development
9. Ongoing Communications

2. Manages Assignments and Collaboration Delivers Rich Feedback
What is Turnitin?
Prevents Plagiarism
Engages Students
Manages Assignments and Collaboration
Delivers Rich Feedback
Turnitin is our comprehensive, integrated solution that combines OriginalityCheck plagiarism prevention with:
PeerMark, which allows you to set up peer reviews among students and lets students give each other feedback on their papers; and
GradeMark, which enables instructors to mark up student papers using drag-and-drop marks, and grade papers using rubrics.
It’s a web-based, paperless process. Turnitin is a complete online solution for managing writing assignments, feedback, and collaboration that puts the student paper at the center of the feedback process.
A Web-based Solution That Puts the Student’s Paper at the CENTER of the Online Feedback Process

3. The Writing Process Is the Key
The real key to writing is that it is a PROCESS. It starts with pre-writing about your ideas, and then developing those ideas through as many rounds of drafting revising and editing as needed. So that’s the process … but why doesn’t it get used?
A lot of it is because both students -- and instructors -- don’t have enough time.
So Why Doesn’t It Get Used More… and More Effectively?

4. What is Turnitin?
Turnitin’s OriginalityCheck Is the World's Leading Plagiarism Prevention Service
When Used as Instructional Support, Turnitin can
Ensure That Students Are Aware of, and Held to, the Highest Standards Regarding Proper Research and Citation
Support Students’ Development of Academic Writing Skills
Turnitin’s OriginalityCheck is the world’s leading plagiarism prevention service. It can be used as an instructional support and that’s how we recommend it to be used. It’s not just about catching cheaters and policing plagiarizers. It can be used as the instructional support tool that really helps students understand how to work with source material and integrate it with their written work.

5. The Originality Report Shows a Student’s Text Side-by-Side with Sources of Matches, Assisting Rapid Identification of Originality Issues
This is what an Originality Report from OriginalityCheck looks like.
On the left side of the screen is the student’s paper… displayed with all of its original formatting, including photos and illustrations. Anything that has matched to something in our database is highlighted in color and matched with a number on the right, which shows the source of the match and gives the link. Sometimes an item will have multiple matches and it will match to multiple sources because there is a lot of duplication on the web, and you can click on each source to see all the additional overlapping sources that the text matches to. The Originality Report includes a similarity index, computed as the percentage of text that matches sources in our database.

6. Wide-Reaching Content Coverage
OriginalityCheck searches against:
14 billion pages of indexed web content
165 million student papers plus 200,000 new papers daily
110 million articles from periodicals, journals, and other content databases

7. Evidence of Efficacy
% of Papers with Large Matches
Year 1
Year 2
Year 3
Year 4
Year 5
Year 6
Year 7
50-74% Match
75-100% Match
Does OriginalityCheck work?
YES! A recent statistical analysis covered seven years and millions of papers that have been processed by Turnitin. This analysis aggregated the papers that were submitted in the first year of implementation and the second year of implementation and third year of implementation, and so on...
This graph shows the reduction over time in the frequency of serious incidents of papers with large amounts of unoriginal content. The longer OriginalityCheck is used, there is a steady trend downward in the number of papers found with a large amount of content that matches material in the Turnitin databases. As originality checking becomes a standard practice, students get better at creating original work.
Why is the data so spiky?
Detailed month-by-month analyses of these unoriginality statistics show a sharp peak at the start of each academic term as students submit their first assignments. That peak rapidly diminishes by 40% as students become aware of their instructors’ expectations and adopt better writing practices. At the start of the next term, another peak occurs — but this time the peak is shorter and again drops off rapidly as the term unfolds. Each subsequent year shows overall reductions in the size of the peaks at the start of the school year. Also notice that each year the spikes get less pronounced.
As Originality Checking Becomes a Standard Practice, Serious Incidents of Potential Plagiarism Decrease, and the Level of Original Student Work Increases

8. Evidence of Efficacy
Source: Turnitin Customer Satisfaction Survey of 815 users – May 2011

9. Instructor Recommended
89%
of OriginalityCheck users would recommend it to their colleagues.
From Turnitin Customer Satisfaction Survey of 815 users – May 2011

10. Engage Students with Peer Feedback
More Feedback
Creates the “Peer Factor”
Improves Reading and Feedback Skills
Collaboration Without Collusion or Copying
Supports Drafting and Revision Process
Lightens Instructor’s Grading Workload
The second component of Turnitin is PeerMark online reviewing tools. PeerMark enables students to receive substantive feedback from their peers… and they learn how to GIVE feedback which is almost more important than getting the feedback.
PeerMark creates what we call the “Peer Factor” in which students have “Aha!” moments about their audience because they are writing for their peers – not just their instructor. They’re no longer just trying to figure out what the instructor wants; they are making sure their papers are readable and compelling to their peers. When they do this, they are writing for a REAL audience and end up creating much better written work.
Peer reviewing can also lighten the instructor’s load. Instructors can assign PeerMark reviews as homework instead of having to use valuable class time for a paper-based process. Students like the online process much better – it’s what they are most used to! Whether instructors choose to look at the reviews or not, the students gain plenty of useful feedback which helps them with their revisions.
And when it comes time for the students to actually turn their final drafts, the quality of those papers is much higher.

11. Students Provide Substantive Feedback On Other Students’ Work Using a Palette of Editing Marks and Focused Questions
This is what PeerMark looks like. You see an image of the student paper in the same layout and format that the student submitted it in, including photos and illustrations.
The instructor can set up targeted questions that the student reviewers answer about the paper. You can have a rating question or a scale or a text question for students to answer.
There is a pre-loaded library of questions that can be used if the instructor needs some help with what kind of questions to ask, such as “Could the readability, clarity or style of this paper be improved? How?”
In addition to answering the instructor’s questions, student reviewers use tools in the sidebar to provide additional feedback. They can drop marks on the page and add comments if they want.

12. Engage Students with Rich Feedback
Faster Grading with “Drag & Drop” Tools and Customizable Comments
Clearer, More Legible Feedback
Simplifies Use of Consistent Rubrics to Measure Improvements
The third piece of Turnitin is GradeMark paperless grading.
GradeMark enables faster grading with drag-and-drop tools, and lets you grade papers much more quickly and more legibly.

13. Instructors Deliver Rich, Legible Feedback Using a Customizable Side Panel of Editing Quickmarks Plus Unlimited Space to Type Comments
With GradeMark, you see the same image of the paper. Using the side panel on the right, instructors drag-and-drop frequently used mark-up notations and comments, called QuickMark comments. You can add and save your own frequently-used comments. GradeMark includes a rubric manager so you can mark a paper according to any rubric you want – and GradeMark does the math for you and adds your grade to the paper.

14. GradeMark with ETS® e-rater® Grammar Usage Mechanics Style Spelling
With GradeMark, you see the same image of the paper. Using the side panel on the right, instructors drag-and-drop frequently used mark-up notations and comments, called QuickMark comments. You can add and save your own frequently-used comments. GradeMark includes a rubric manager so you can mark a paper according to any rubric you want – and GradeMark does the math for you and adds your grade to the paper.

15. Turnitin Brings It All Together…
Overlaying OriginalityCheck, PeerMark and GradeMark Offers a Comprehensive View of the Feedback from Instructor and Peers
ETS® e-rater® grammar tool is now available within GradeMark (in select markets). The e-rater grammar tool delivers automated feedback on grammar, style, mechanics, usage and spelling, saving instructors time while providing them with more effective feedback on the student writing process.
COMPREHENSIVE FEEDBACK
Integrated with GradeMark, e-rater marks can be layered with other writing tools: OriginalityCheck for plagiarism prevention and PeerMark for online peer reviewing.
INSTANT MARKS
The e-rater technology automatically flags grammar, style, usage, mechanics and spelling errors so instructors can spend less time correcting and more time teaching.
GRAMMAR HANDBOOKS
Students can view their e-rater marks that link to grammar handbooks that are grade-appropriate. For English language learners, handbooks are available in ten languages.

16. Students Need… To accept writing as a PROCESS.
21st century skills for thinking and communicating.
To be able to communicate in every subject, including technical subjects.
Preparation for high-stakes writing assessments.
Detailed, relevant feedback.
To really understand audience.
Help juggling the myriad of details needed to prepare a written assignment.
Why would you use Turnitin? Students need a lot of support with their writing assignments.
Writing is tough, learning to write is tough, and teaching with written assignments is tough. Writing is a difficult process … but students don’t like doing it as a PROCESS. They like to start their papers the night before. So, it’s a challenge to get students to accept that writing IS a process and that they have to start an assignment significantly ahead of when the paper is due.
Students also need to develop twenty-first century skills – and writing is a critical twenty-first century skill. It used to be that much of the focus for developing writing skills was on college bound students. Now students are going to graduate into a world where they are required to write, whether they go to college or not, so it really is a preparation skill that all students need. Students need to be able to write in every subject -- not just their English or writing class. And they’re getting evaluated with high stakes assessments.
What students really need to learn to write better and express themselves is lots and lots of feedback and that’s what makes this so challenging. Students don’t get the amount of feedback that they need, they don’t get the amount of timely feedback that they need and teachers don’t have time to give that to them. They also don’t really understand the concept of audience. Usually they’re thinking “well I’m writing this for my teacher, I wonder what my teacher wants?” and tries to psychoanalyze their teacher and figure out what the teacher wants on this assignment. They don’t really get the idea of writing for an audience. Finally, writing is a very complex cognitive skill; they have to integrate all of these elements of form, grammar, layout and information to actually create a paper. There’s a lot going on developmentally with students.

17. Instructors Get…
A simple interface for managing assignments & optimizing class time.
A tool that helps ensure the authenticity of students’ work.
A way to really engage students in the process of writing.
To protect the integrity of their academic program.
An accumulation of data and evidence for progress reporting, program evaluation & accreditation processes.
Instructors don’t have the time; they don’t have a good way for managing assignments through multiple rounds of revisions. They also need a way to fast and efficient way to ensure that the work that students are doing is actually their own and they need a way to engage students in the process of writing.
With Turnitin2, teachers get the tools to help students accept this process of writing and, at the same time, protect the academic integrity of their program or class.
Teachers also need data for program assessments or accreditation processes… such as examples of student papers of all quality levels – As, Bs, Cs, Ds, etc…
With Turnitin2, papers are accumulated over time and build up in the teacher’s account; eventually they have a base of material that they use can illustrate progress over time. These materials support program assessments and can be rolled up for the entire institution. There are even reports that help show the statistical performance of the students on their papers.

18. 4 out of 5 3 out of 4 Turnitin saves them time.
Instructors Agree
4 out of 5
Turnitin saves them time.
3 out of 4
Source: From Turnitin Customer Satisfaction Survey of 740 users – April 2010
Turnitin helps students build better writing skills.

19. A Growing Educational Community
1 Million Instructors 20 Million Student Licenses 10,000 Institutions 126 Countries 10 Languages

21. Use of this Presentation
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