1. Welcome to Hospitality …An Introduction
Chapter 2—Travel and Tourism: Partners with Hospitality

2. Chapter 2—Objectives
Describe the relationship between the hospitality industry and travel and tourism management.
List major components of business travel.
Name and describe ways tourism is promoted.

3. Chapter 2—Objectives (continued)
Define destination image and explain how such images affect where people choose to travel.
Discuss the positive and negative effects of tourism.

4. Relationship between Hospitality Industry and Travel/Tourism Management
Interdependence in the hospitality and tourism network
Tour and travel packages
Frequent flyer/frequent guest programs

5. Major Components of Business Travel
Meetings
Conventions
Trade shows
Expositions

6. Ways Tourism Is Promoted
Estimating the demand
Producing the product
Pricing the product
Promoting the product
Distribution

7. Destination Images
The image people have of a destination is a major factor in determining where a family or individual goes
Sources of images
Books, movies, television, songs, news
Destination image modification
Symbolic images

8. Effects of Tourism Positive Economic gains Socio-culturally
Environmentally
Negative
Economic costs
Leakage
Social Ills

9. Chapter 2 Key Terms
carrying capacity the maximum number of people who can use the destination without causing the environment to deteriorate and the quality of the visitors’ experience to decrease
charter operator assembles a package tour and sells it to the public or tour operators

10. congress term often used outside the United States for convention
convention originally a convention referred to a meeting with large numbers of people in attendance. Today it is a generic term referring to virtually any size of business or professional meeting held in one specific location

11. convention and visitors bureaus (CVBs) the organizations typically responsible for promoting tourism at the regional and local levels
corporate travel manager handles all aspects of travel arrangements for employees in the corporation

12. demonstration effect adoption by local people of practices learned from tourists
destination a location where travelers choose to visit and spend time, no matter their motivations, needs, or expectations

13. destination marketing organizations (DMOs) in charge of developing and implementing tourism programs for individual states. They produce and distribute literature on destinations and promote convention sites
direct spending money that goes directly from the traveler into the economy

14. ecotourism ecologically sound tourism
elastic demand changes with economic conditions
excursionists people who travel to a site and return home the same day

15. expositions held mainly for informational exchanges among trade people; also account for a large portion of business travel throughout the world
familiarization trip a free or reduced-price trip given to travel agents, travel writers, and others in the travel trade who will then promote the destination

16. frequent flyer promotions designed to gain customer brand loyalty
frequent flyer promotions designed to gain customer brand loyalty. By flying a certain number of miles on the same airlines, travelers earn free trips
frequent guest promotions designed to gain customer brand loyalty. By continuing to stay at the same brand hotel, travelers earn free (or upgraded) lodging

17. functional image a destination is associated with specific activities and attractions at the destination
gross domestic product (GDP) total value of goods and services produced within a country, minus the net payments on foreign investments

18. inbound operators persons who specialize in providing tour packages to international travelers visiting the United States
incentive travel a marketing and management tool currently used by many North American corporations to motivate clients, salespeople, and other employees in meeting sales objectives

19. indirect spending re-spending of tourist dollars within an economy
infrastructure the underlying economic foundation (buildings, roads, electric & phone lines, etc.)
kiosk stand-alone electronic station designed to check guests in and out of a hotel through an automated process

20. leakage money that flows out of the economy to purchase outside resources
marketing a related group of business activities that have the purpose of satisfying demands for goods and services for consumers, businesses, and government

21. meeting planner coordinates every detail of meetings and conventions
middlemen business firms that distribute products from the producers to the clients, also called travel intermediaries