1. The Ultimate Listing Presentation

2. A Customized Home Marketing Proposal prepared especially for:
Geoff and Lisa Scott
234 Happy Hollow Lane
Created by:
Scot Kenkel
ABC REALTORS

3. MY SELLING SUCCESS PROCESS
#1 – ASK SOME QUESTIONS
#2 – LOOK AT YOUR HOME
#3 – OUR SELLING SYSTEM
#4 – GO OVER NUMBERS
#5 – EXPLAIN THE FORMS

4. 1. Why are you moving and where are you moving?
2. When do you want /have to move?
3. How long have you lived in your present home?
4. What “major improvements” have you made on your present home?
5. Who else are you talking with about the sale of your house?
6. What other source of funds do you have available to you?
7. How do you feel about owner financing?
8. How did you arrive at your price?
9. What is most important to you? Pricing? Timing? Convenience?
10. What would it do to your plans if you couldn’t sell?
11. What would it take to get you to list with me today?

5. Inspect Your Property

7. MY JOB
1. EXPOSE
2. INTERPRET
3. ADVISE

8. About Me Page
My Name
Designations
Accomplishments
Personal Slogan…etc
About Me Page

9. About Me Page
About Me Page

10. About Me Page
About Me Page

11. About Me Page
About Me Page

12. About Me Page
About Me Page

13. # of Offices/Agents/Affiliations
About My Company Page
ABC Realtors, Inc.
# of Offices/Agents/Affiliations
Accomplishments
About My Company Page

15. MY SELLING SYSTEM

16. MY SALES TEAM
THE LARGEST IN THE AREA

17. Step 1 Assemble accurate information about your home.

18. Step 2 Create a thorough “Prepare to Sell” action item checklist.

19. Step 3 Order the placement of professional signage.

20. Step 4 Create ad copy and images for marketing pieces.

21. Step 5 Enter accurate and detailed information into our local Multiple List Service.

22. Step 6 Create any print and marketing pieces for distribution.

23. Step 7 Upload information to local and national web sites.

24. Step 8 Launch a targeted “Industry Awareness Campaign”

25. Step 9 Launch targeted marketing pieces --- postcards, fax broadcasts, e-mails, flyers.

26. Step 10 Qualify Buyers and Coordinate Home Showings

27. Step 11 Negotiate and Explain all purchase offers

28. Deliver Regular Reports Weekly Marketing Efforts Showing Responses Pricing Opinions Competitive Analysis

29. The Choice is yours…
The “Gamble” or…
My Proven
“System”

31. PRICING YOU HOME

32. 6 Factors That Influence the Sale of Real Estate
PRICE
CONDITION OF HOME
FINANCING
TIMING
COMPETITION
EXPOSURE

33. MY JOB
1. EXPOSE
2. INTERPRET
3. ADVISE

35. MY GOAL
Get Your Home Sold!

36. 3 Different Prices for your HOME!!$
Wholesale
Retail
180+/- Days
Avg. market time +/-
Sell today!
Your List Price
TIME
3 Different Prices for your HOME!!

37. The “PRICING PYRAMID” 70% 80% 90% 100% A FEW DAYS
Full Market Time-Frame
The “PRICING PYRAMID”