1. Mobile Apps: Adding Value to your Business

2. Contents

3. Interactive Scotland and our services
Market research and intelligence Product and technology support Networking Events Develop your business Make the right connections

4. Contents

5. Mobile evolution

6. What is a Smartphone ??

7. Smartphones are driving innovation

8. … with a variety of platform choices

9. … however choose your platform wisely

10. Mobile vs Mobility

11. Contents

12. Each customer is different

13. … and different audiences

14. Number of smartphone apps

15. … however more downloads than others

16. Top 5 reasons for using apps

17. How many apps used per day

18. Average purchase per month

19. Costs in developing an application

20. Frequency of use

21. Most popular categories

22. … with growth in services

23. Demand for new applications

24. Finding applications

25. Churn in apps

26. Should I develop an application ?
Mobile has a vital part to play in the modern purchasing lifecycle
Almost 12% of UK consumers have received or downloaded coupons and vouchers via their mobiles
5% of consumers use mobile for customer reviews and feedback
Although immature in its use in retail, mobile GPS technology has the potential to make shopping easier
Lacking legacy CRM systems stops companies understanding the full potential of mobile
The lack of usability and functionality remains a major obstacle to the growth of m-commerce
Apple iPhone offers the most opportunity for retail applications, for now
Mobile websites allow full commerce operations to be delivered to the Smartphone and Wap phone
iPhone is the most prominent platform in terms of brand and services
Symbian is the most widely distributed platform across a number of leading manufacturers’ devices
BlackBerry is not just used by business users, the number of consumers users is growing
Android is growing in popularity and new handsets are starting to rival the iPhone for mobile internet browsing and apps

27. Reasons for not shopping using mobile

28. Consider all services in an app

29. … and make a trade off – enterprise vs social

30. Web vs native application

31. … but develop for more platforms

32. The 4 deliverables…
Variation – “never come out of beta” 4
Value – “understand the medium, and deliver” 3
Visibility – “don’t surprise customers” 2
Velocity – “give customers what they want, as fast as possible” 1

34. Growth of mobile internet

35. Signs of growth iPhone generates 50x more search queries
60% of time spent on non-calls activity
Japanese teenagers spend 2 hours daily on mobile web
9M new subscribers each month in India

36. Back up Slides

37. … Scotland’s Digital Media industry ….
Interactive Software and Platform Technologies are key sectors

38. About Interactive Scotland
The digital media industry’s initiative designed to:
Support and advise Scottish companies developing creative, innovative products, platforms, services, solutions, content and applications
Develop and accelerate growth across Scotland’s digital media sector
Support Scotland’s Digital Media Industry Strategy “Digital Inspirations “

39. Delivered by …..

40. About ICS and nmp
ICS, part of the LES Group, is an operator of innovation centres, incubation services and market sector initiatives that specialises in accelerating the growth of businesses across the digital media, mobile & wireless, wellness & health, ICT and technology driven industries.
nmp Ltd is a research-based strategy and change consultancy, established by practitioners that specialise in innovation and enterprise across the digital media and technology industries.
Our work is focused on three work streams:
Knowledge Hub (Research & Analysis)
Business Accelerator (Skills & Mentoring)
Digital Media Cities

41. Project Overview
Accelerate the growth of Scotland’s Digital Media Sector
Scotland Wide: Glasgow, Edinburgh, Dundee, Aberdeen
Provides specialist, expert advice to developing and growing new and existing digital media businesses across Scotland
Complementary to other sector programs: Interactive Tayside, Innovation Expert Help, Dare to be Digital, Festivals Lab, Culture Sparks, Digital Media Sector Growth, SCET
Work in partnership with Creative Scotland, Cultural Enterprise Office …
Focussed on developing Scotland’s community of digital media companies

42. Specialist Advisory Services
Market research and intelligence
Market specific requirements
Competitor analysis
Market drivers
Product and technology support
Develop new ideas
Shape services for the market
Assess technical requirements
Develop your business
Value chain analysis
Business model advice
Finding Sectoral funding
Make the right connections
Partner connections
Collaboration
Open innovation
Networking Events
Interactive Scotland Community
One-to-one surgeries

43. Digital Media Industries
Platform Technologies
Device Innovation
New Media
Music
Next Generation Learning
Computer Games
Publishing
Advertising
Interactive Software
Video Production
Film
Broadcast Services
Graphic Art & Animation
Exhibition

44. Touched “one to many service” Intense “one to one service”
Services Offered
Touched “one to many service”
Access to events
Big picture
Dragons den
Sector Specific
Newsletters
Whitepapers
Low level generic market enquiry service
Targeted “one to some service”
Brokerage events
Ad hoc company/product specific advisory and market intelligence service
Intense “one to one service”
Specialised company/product specific advisory and market intelligence service

45. Market Sector Overview
Internet/New Media largest sector of companies

46. Partner & Stakeholder Connections
STAKEHOLDERS

47. Future Event Overview
5 Core events, 3 Brokerage events, 5 Collaboration events
Event Title
Location
Date
Registered (Target)
Future IS Events
Innovation in Music
Glasgow
Oct
200+
The Future of Canvas
50+
Mobile Apps
Edinburgh
Neon Festival Workshop
Dundee
Nov
30+
Monetising Content/Meet the Buyer
Mar
300+
Future Collaboration Events
Digital Sparks IP event
Sept
80+
Mobile Monday App Circus
40+
Digital Horizons Funding - Creative Scotland
Think Digital Scotland
100+
Barcamp Glasgow & Filmcamp
Future Brokerage Events
Mobile Apps Brokerage (3 Companies)
Livingston
20+
Mobile World Congress
Barcelona
Feb
10+

48. Accessing the Service Helpline number – 0845 604 6842–
Register online at the website
Dedicated website –
Calls handled by SE EFRS service
Each company triaged depending on their growth and innovation
Specialist service additional to existing services
Attending various events