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Trish Jack TEACHERS DESK Door Board Nice Asil Nasir Joe Imran Lidia
Thursday, 20 September 2018Thursday, 20 September 2018 TEACHERS DESK Board Door Nice Aditya Balween Harry Rabbab Asil Shuyeb Mulki Trish Yugesh Nasir Edmond Simran Joe Imran Brijesh Jahangir Samuel Bonnie Anthony Shamar Maruf Rahat Yassir Ria Mason Jack Charlotte Lidia Taking a seat and starting – 2 minutes Protecting property
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‘First mover advantage’
Thursday, 20 September 2018Thursday, 20 September 2018 STARTER Product innovation Process innovation ‘First mover advantage’ Higher prices and profitability Added value Opportunity to build early customer loyalty Enhanced reputation as an innovative company. Public Relations – e.g. news coverage. Increased market share. Reduced costs Improved quality More responsive customer service Greater flexibility Higher profits Come up with 6 potential advantages to being the first to market with a new product... Come up with 5 potential advantages of process innovation... Product innovation Launching new or improved products (or services) on to the market Process innovation finding better or more efficient ways of producing existing products, or delivering existing services You have 5 mins (until 1010) Protecting property
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Start of lesson drills Planner on the desk Pen/stationary available
Thursday, 20 September 2018Thursday, 20 September 2018 Start of lesson drills Planner on the desk Pen/stationary available Exercise book open on the desk Date copied from the presentation Title copied from the presentation: Protecting property Ready to learn Reminder Protecting property
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Thursday, 20 September 2018Thursday, 20 September 2018
Expectations Be in the right place, at the right time doing the right thing: Be respectful of others and allow them to learn Complete all homework tasks set and come to me if you have any problems completing it Respect all school equipment Bring the correct equipment (pens, books etc.) to our class Act as respectable young adults like business individuals Reminder Protecting property
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WEEK 10 -Invention and innovation Business risks and rewards
Thursday, 20 September 2018Thursday, 20 September 2018Thursday, 20 September 2018 WEEK 10 -Invention and innovation Business risks and rewards Protecting property
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Copyright, patents and trademarks
Thursday, 20 September 2018Thursday, 20 September 2018 Copyright, patents and trademarks What are they and who do they protect? Protecting property
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Learning objectives By the end of the session you should be able to:
Thursday, 20 September 2018Thursday, 20 September 2018 Learning objectives By the end of the session you should be able to: Have confidence explaining the different types of business protection Demonstrate a clear understanding of the types of business they are designed to protect Give examples of companies that use this protection and why Protecting property
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So firstly what is property?
Thursday, 20 September 2018Thursday, 20 September 2018 So firstly what is property? Protecting property
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Property is anything owned
Thursday, 20 September 2018Thursday, 20 September 2018 Property is anything owned If you have the right to something because you purchased it, was given it or it come to be your possession in any other way We think of possessions as tangible items We sometimes think of property as a house, mainly because that will normally be the most expensive item we buy Protecting property
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So why don’t people just take it?
Thursday, 20 September 2018Thursday, 20 September 2018 So why don’t people just take it? Protecting property
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I’m Matt and sorry for stealing Pat’s socks
Thursday, 20 September 2018Thursday, 20 September 2018 Law and general views There are penalties for stealing Both legally and socially If I take something of yours, you would see me doing it. Everybody doesn’t like this You may tell the police I’m Matt and sorry for stealing Pat’s socks Protecting property
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Intellectual Property (IP)
Thursday, 20 September 2018Thursday, 20 September 2018 Intellectual Property (IP) Just because something is not tangible, it does not mean we do not own it Have you ever had a good idea and somebody has tried to pretend it was their idea Annoying isn’t it!!! Protecting property
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Copyright Do you know what the logo looks like?
Thursday, 20 September 2018Thursday, 20 September 2018 Automatically granted to artists, musicians authors Only protects original work Lasts lifetime of artist Artist may have to prove the date of creation Fee of charge Do you know what the logo looks like? Protecting property
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paintings, drawings, writing, artwork
Thursday, 20 September 2018Thursday, 20 September 2018 COPYRIGHT EXAMPLES Music, paintings, drawings, writing, artwork Protecting property
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Thursday, 20 September 2018Thursday, 20 September 2018
Protecting property
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Thursday, 20 September 2018Thursday, 20 September 2018
Famous street artist Shephard Fairey created the Hope poster during President Obama’s first run for presidential election in The design rapidly became a symbol for Obama’s campaign, technically independent of the campaign but with its approval. In January 2009, the photograph on which Fairey allegedly based the design was revealed by the Associated Press as one shot by AP freelancer Mannie Garcia — with the AP demanding compensation for its use in Fairey’s work. Fairey responded with the defense of fair use, claiming his work didn’t reduce the value of the original photograph. Protecting property
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https://www.youtube.com/watch?v=Hf3ol4KhmqU Case
Thursday, 20 September 2018Thursday, 20 September 2018 Case Vanilla Ice had a hit, in 1991, with Ice Ice Baby — it sampled but did not credit the songUnder Pressure by David Bowie and Queen. Though at first denying it, Vanilla Ice later retracted the statement saying it was “a joke”. Facing a lawsuit by the duo, Vanilla Ice fessed to sampling the work. Outcome The case was settled privately out of court with Ice paying an undeclared sum of money and crediting Bowie/Queen on the track. Protecting property
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Task 1. Write down at least 3 examples of firms protected by Copyright
Thursday, 20 September 2018Thursday, 20 September 2018 Task 1. Write down at least 3 examples of firms protected by Copyright 2. Include a brief summary of why you think the business you selected would be covered by that specific protection You have 5 minutes Protecting property
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Patents What is a patent?
Thursday, 20 September 2018Thursday, 20 September 2018 What is a patent? Patents protect the features and processes that make things work. This lets inventors profit from their inventions. ( Protecting property
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Patents Can you give me an example?
Thursday, 20 September 2018Thursday, 20 September 2018 Can you give me an example? Protect how things work, how its made and what from Apply to UK Intellectual Property Office Lasts 20 years Can sell the rights of the patent Costs £200 Protecting property
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Patents must: Be new, not known anywhere in the world prior to filing
Thursday, 20 September 2018Thursday, 20 September 2018 Be new, not known anywhere in the world prior to filing have an inventive step, not obvious or a simple adaptation or combination of existing products be capable of industrial application, having a technical effect Normally to do with technology Protecting property
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Example patents Any design with new functions
Thursday, 20 September 2018Thursday, 20 September 2018 Any design with new functions Protecting property
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Example patents Original designs
Thursday, 20 September 2018Thursday, 20 September 2018 Original designs Protecting property
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Thursday, 20 September 2018Thursday, 20 September 2018
Protecting property
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This rumour was not true!
Thursday, 20 September 2018Thursday, 20 September 2018 This rumour was not true! Protecting property
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Task 1. Write down at least 3 examples of firms protected by a patent
Thursday, 20 September 2018Thursday, 20 September 2018 Task 1. Write down at least 3 examples of firms protected by a patent 2. Include a brief summary of why you think the business you selected would be covered by that specific protection You have 5 minutes Protecting property
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Trademarks Do you know what it looks like? What is a trademark?
Thursday, 20 September 2018Thursday, 20 September 2018 What is a trademark? A trade mark is a sign which can distinguish goods and services from those of competitors. It can be for example words, logos or a combination of both The Windows sound, and the Nokia ring tone Do you know what it looks like? Protecting property
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Trademark Who has a Trademark? Examples please!!
Thursday, 20 September 2018Thursday, 20 September 2018 Who has a Trademark? Examples please!! Used to protect slogans and images Protects the brand Lasts 10 years Can be renewed Approximately £200 within the UK Trademarks can be used as a marketing tool so that customers can recognise your products or services Protecting property
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Example Trademarks Thursday, 20 September 2018Thursday, 20 September 2018 Almost every brand logo you can think of has a Trademark Protecting property
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Task 1. Write down at least 3 examples of firms protected by trademark
Thursday, 20 September 2018Thursday, 20 September 2018 Task 1. Write down at least 3 examples of firms protected by trademark 2. Include a brief summary of why you think the business you selected would be covered by that specific protection You have 5 minutes Protecting property
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Why protect a business idea?
Thursday, 20 September 2018Thursday, 20 September 2018 Why protect a business idea? Stop copies Retain market advantage Stop negative advertising by lesser or inferior products trading under your company name Keep consumer trust in the products / services you supply Protecting property
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Thursday, 20 September 2018Thursday, 20 September 2018
Plenary Mark has written a book – how should he protect it from being copied? Yasmin has invented a portable coffee machine – how should she protect it from being copied? Jane has come up with a unique looking MP3 player – how should she protect it from being copied? Jasvir has created a logo for his brand of clothing – how can he prevent it being used by someone else? David had written a song 10 years ago. He has not registered a copyright. What risks is he taking? Can you think of two artists who have released different versions of a song Protecting property
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Learning objectives By the end of the session you should be able to:
Thursday, 20 September 2018Thursday, 20 September 2018 Learning objectives By the end of the session you should be able to: Have confidence explaining the different types of business protection Demonstrate a clear understanding of the types of business they are designed to protect Give examples of companies that use this protection and why Protecting property
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