1. Business Intelligence Big Data Jan 24, 2018

2. What are the impacts from Big Data across Industries?
Why Big Data?
Public Sector – Georgia State University uses Big Data to crunch a decade's worth of data to determine whether a specific student earning a less than a B-plus in a certain class puts him or her at risk of not succeeding in his or her major. Advisers are alerted, and a discussion takes place.
Source: Education Advisory Board
Financial Services – SEC uses Big Data to monitor financial market activities to catch illegal trading activity and fraud.
Insurance – State Farm has been using the customer driving behavior data derived from your smartphone / GPS enabled device to determine the pricing.
Retail – Amazon Prime using Big Data to drive efficient inventory and supply chain management.
Restaurant – Would Chick-fil-A’s new app mean never waiting in line again? What else can we do from the app?

3. Business Intelligence & Data Warehouse
Dashboard
Dashboard Balanced Scorecard
KPI Financial Metrics
Internal Source Systems
Data Warehouse
Data Mart
Extract, Transformation and Load
SQL
External Data Sources
RDBMS
Microsoft SQL Server
Microsoft Access
Oracle
IBM DB2
MySQL
Etc.
Business Intelligence
Microsoft Excel
Microsoft SQL Server
Tableau
Business Objects
Cognos
Etc.

4. Business Intelligence Environment
Broad User Base
Narrow User Base
Microsoft Excel
Microsoft Access
Data Warehouse
Data Mart
BI Query & Analysis Tools
Ex: MS SQL Server,
Tableau, Brios, etc.
OLAP Cubes
EIS / Dashboards
Data Mining Tools (SAS, Minitab)

5. Metrics
A quantifiable measure of performance allows for assessment and comparison
Allows for assessment and comparison
Revenue
Profit
Expenses
Number of Customer Calls
Number of Customer Complaints
Product Defects
Gross Margin Percent
Accidents per Mile Driven
Cost of Sales
Examples
Overhead Percent
Customer Churn
Employee Turnover
Return on Investment
Income per Capita
Capacity
Utilization
Average Bill Rate
Management Ratio

6. Balanced Scorecard for Yum Brands
Balanced Scorecard is a concept helping you translate strategy into action via corporate performance management. The Balanced Scorecard describes the strategy for creating value and it realigns resources to ensure the strategy is successfully executed. Six Sigma executes the strategy by using data, business intelligence, and process improvement tools.
Can a Lean Six Sigma Scorecard Be the Answer to Strategy Execution?
Financial
Market share
Revenue
Profit margin
TM1
PeopleSoft

7. Balanced Scorecard for Yum Brands
Marketing
Customer centricity
Acquisition and Retention
Pricing strategy (CI)
Sales
Lead Generation
Sales Activities
Key Accounts Management
Growth
Market penetration
Employee turnover
Distribution channels
Eloqua
Exact Target
Google Analytics
Omniture
Salesforce.com
Siebel
CRM Dynamics
Linkedin
Nielsen Sales Data
Census Bureau
FICO / Credit Bureau
USPS