1. Geospatial Resources Texas A&M University Cecilia Smith, Ph.D.
Map & GIS

2. Geographic Information Systems
Collect
Manage
Analyze
Visualize
Cox Target Media, the industry leader in the local cooperative mail, offers its
Valpak blue envelopes in North America which contain valuable coupons and special
offers. For one of its clients, a home repair services company, Cox developed a Valpak
promotion geared toward households most likely to pay for plumbing services by
mapping demographics and consumer lifestyle segmen
tation data. One million
households were targeted in specific geographic areas for the direct mail campaign. The
results showed a 76 percent lift in response versus the benchmark rate, and the ROI ratio
was 1:23, meaning $23 in revenue was generated for every dollar spent on the mailing.
The total cost of the program was $24,020; it generated total sales of $572,959 for the
home repair services company (Nielsen -
Claritas, 2009)

3. Database Subscriptions
Map & GIS Library
Software
FOSS
Proprietary
Data
Reference Service
Database Subscriptions
Library Collection
GIS Help
Guides & Tutorials
General GIS Help
Consultations

4. Software FOSS QGIS gvSIG Proprietary ArcGIS Student License

5. Database Subscriptions
Map & GIS Library
Software
FOSS
Proprietary
Data
Reference Service
Database Subscriptions
Library Collection
GIS Help
Guides & Tutorials
General GIS Help
Consultations

6. DIGITAL LOCATION:
Instruction support:
Start with website information
Data Links:

7. Instruction:
US: LibGuides, Tutorials, workshops, GIS Day
SELL: ESRI Virtual Campus
Credit Courses

8. FREE DATA!!! NHGIS, Census Tiger, USDA-NRSA Geospatial Gateway, FEMA, data.gov etc.
AND DATA REQUEST SYSTEM

9. Business Analyst Online
Simply Map
ReferenceUSA
Social Explorer
GeoLytics
Business Analyst Online
Social, Demographic Data Bases

10. Business and Marketing Historical Census Data Health Data
Demographic
Business and Marketing
Historical Census Data
Health Data
SimplyMap
SimplyMap includes access to over 70,000 data variables related to demographics, employment, real estate & housing, crime, businesses, consumer spending, lifestyles and attitudes, and points of interest.
SimplyMap  SimplyMap is a web-based mapping application that lets users quickly create professional-quality thematic maps and reports using demographic, business, and marketing data for the United States
Demographic, business and marketing, historical census data, point data of businesses and points of interests, health data
Mediamark Research’s (MRI©) Survey of the American Consumer™
PRIZM™ from Nielsen Claritas:
Experian SimmonsLOCAL

11. Businesses: US & Canada Historical Businesses Jobs/Internships
Healthcare
Consumers/Lifestyles
New Movers
Homeowners
Reference USA
Businesses us & canada, historical businesses, jobs/internships, healthcare, consumers/lifestyles, new movers/homeowners
Website address, franchise and brand information, headline news, liens, judgements and bankruptcies, number of computer, work at home businesses, and business credit rating scores
Data sources?

12. Social Explorer
GeoLytics
Census data: social explorer nice interface and presentation capabilities, geolytics not user friendly but normalized historical census data (to 2010 boundaries)

13. Social Explorer
GeoLytics
Census data: social explorer nice interface and presentation capabilities, geolytics not user friendly but normalized historical census data (to 2010 boundaries)

14. Income/Wealth/Poverty Employment/Jobs/Labor
Demographics
Education
Families
Housing
Income/Wealth/Poverty
Employment/Jobs/Labor
BAO
Demographics, Employment/Jobs/Labor, Education, Families, Housing, Income/Wealth/Poverty, Education\Census
Sic & Naics, Dun & Bradstreet, Bureau of Labor Statistics, Applied Geographic Solutions (crime), GfK MRI (financial, housing, insurance, etc.), Esri makes tapestry

15. Template
ArcGIS Online – A&M has an organizational account that students and faculty can join, make and share maps & data
Send s to

16. Local Data Land use Census Land cover FEMA Flood Plain Imagery
Historic Zoning
Hydrology
Buildings
Roads
Elevation
Political Boundaries
Climate
Geology
MGL resources, portal page
GIS Resources – software (lab & personal), hardware
GIS Help

17. Database Subscriptions
Map & GIS Library
Software
FOSS
Proprietary
Data
Reference Service
Database Subscriptions
Library Collection
GIS Help
Guides & Tutorials
General GIS Help
Consultations

18. Instruction:
US: LibGuides, Tutorials, workshops, GIS Day
SELL: ESRI Virtual Campus
Credit Courses

19.
OUTSIDE MGL:
~ 100 ESRI Virtual Classes Free

20. GIS Help W &TH 2:00-4:00 & Consultations Cecilia Smith, Ph.D.
Geospatial Librarian | Clinical Assistant Professor
Map & GIS | Evans 202
library.tamu.edu/maps-gis