1. Business Model FIFA KEY PARTNERS KEY ACTIVITIES OFFER
CUSTOMER RELATIONSHIPS
CUSTOMER
SEGMENTS
“For the game and for the world”
“We love soccer”
Hosting
Country South Africa
Marketing
FIFA Marketing services
Sponsors
Ticket
sales
Official
sponsors
TV Sales & Distribution
Broadcasting
services TV
stations
Local
sponsors
TV, radio, www
licenses
Brand!
KEY
RESOURCES
CHANNELS
Soccer leagues
& clubs
TV & radio
TV division
Soccer
Clubs
Worldwide
FIFA.com
(cheap)
Soccer players
Merchandise
Licenses
Advertisers
Technology
Mobile
Ticketing IT
FIFA WC Ticket Fund*
COST STRUCTURE
People
Ticket sales
REVENUE STREAMS
Revenue share
Hosting country TV
Merchandise
License fee
% soccer player
Value?
“Football”
investments
TV & radio
License fee
Advertising &
sponsoring 1

2. Business Model South Africa WC 2010
KEY
PARTNERS
KEY
ACTIVITIES
OFFER
CUSTOMER RELATIONSHIPS
CUSTOMER
SEGMENTS
Soccer
”live”
in stadium
Organization
and safety
“We love soccer”
Visitors*
(local)
FIFA
Ticket
sales
On site
Merchandise
“vuvuzela”
Soccer
Games
Visitors
(global)
SA Government
TV viewers
(global)
Transportation
Food
Hotels
KEY
RESOURCES TV
CHANNELS
Tourism
“welcome to SA”
Facilities
Brand!
FIFA.com
Soccer
teams
Broadcast venues
(pubs, resto’s)
Stadiums
Soccer players
Other facilities
Local
Advertisers
Safety
COST STRUCTURE
People
REVENUE STREAMS
Event
Ticket sales
Merchandise
Infra
Rev share/
License FIFA
Host compensation
FIFA
Retail
(goods, food, hotels) 2