1. Introduction to Advertising
Power of the Media

2. Complete organizer as we go.
Vocabulary
Media
Advertisement
Communication
Subliminal
Exploitation
Technique
Appeal
Complete organizer as we go.

3. MEDIA
Communication devices used for advertising, that reach or influence people widely

4. Examples

5. Media affects our society in several ways and controls the direction of society.
There are both positive and negative impacts media has on society. 
Some Concerns Include:
Violence
Body Image
Relationships
Gender Roles
Racial Views

6. The Focus of this lesson is:
ADVERTISEMENTS

7. What is an Advertisement?
Usually a paid form of communicating a message by the use of various media. It is persuasive, informative, and designed to influence purchasing behavior or thought patterns.

8. Communication?
The process of exchanging information. It takes a wide variety of forms, for example, talk, gestures, or writing

9. What is a Subliminal Message?
A signal or message embedded in another medium
Unrecognizable by the conscious mind
In certain situations can affect the subconscious mind
Often called a “hidden message”

10. Just about getting the logo imbedded in the mind of the viewer as often as possible.

11. Means to victimize someone (treat them unfairly)
Exploitation
Means to victimize someone (treat them unfairly)
Many people feel that women and young girls are often portrayed as objects or victims
Boys and young men are beginning to be more exploited, but women are still the primary target.

12. EVERY THING IN AN AD IS ON PURPOSE
Color
Gestures
Jewelry
Tattoos
Positions
Props, etc.
All of these things present a feeling or message about the product or service whether true of false

13. In ads every detail is put there intentionally to do something to the viewer.
One purpose is to DISTRACT you from something (focusing your attention away from something and towards something else)

14. Scan as if reading, from upper left across and down
Scan as if reading, from upper left across and down. First you see the man's face, then the woman's, smiling faces. Drop down to the child's face. No smile. The child is looking to the right, at the man's hand.
A closer look reveals that the veins, tendons, etc., are standing out on the man's hand. Look at the position of his fingers. They tell us that his hand is tightly gripping her arm.
Look again at the man's smile. Is it real, or put on? Look at the rest of the child's body. Does he want to be there?

15. Compare the Two products shown on the next few slides If the product name was removed from the picture, could you identify the product being sold?

16. Example

17. Notice that picture A is more straight forward: Just presents the product

18. Picture B is selling the same product, but the picture and setting sends another more hidden message

21. What conclusion did you come to?
Did one give some subliminal messages about the product
For example:
You’ll be a better athlete
You’ll get the girl or guy
You’ll have success, relationships, health, etc.