1. Advertising for All
Springboard 2.5

2. Learning Targets
Analyze advertising for commonly used products and identify their target buyers
Evaluate the impact of brands and celebrity endorsements on product purchases

3. With your partner… Where are all of the places that you see ads?
Do you ever see ads in your school? If so, where and when?

4. Consumer Choices Think about some of the things you recently bought.
What was it?
Did you see an advertisement for this product before you bought it?

5. 4. Choose one of your purchases for which you saw an ad
4. Choose one of your purchases for which you saw an ad. Who was the target audience? How do you know? What techniques were used? 5. Are you influenced by advertisements? Explain.

6. Celebrities and Marketing
With a partner, identify famous singers, musicians, actors or sports figures who have influence how people dress or behave
Identify two celebrities who regularly promote particular products

7. Expository Writing Prompt
Respond to the following question in a well-developed paragraph: Why can celebrities have a significant influence on consumer choices? Be sure to:
Introduce your topic clearly
Develop your topic with relevant details, examples and commentary
Express your ideas with precise, clear language and avoid wordiness
Include transition words between thoughts
Wrap up the paragraph with a conclusion