1. Thai Soda
Thai Soda Marketing Survey
Episode 1:
Market Survey 1

2. Objectives: Thai Soda Marketing Survey
to identify the characteristics of soda drinks
to understand the meaning of solute, solvent and solution.
to find out which chemicals are present in a bottle of soda.
Thai Soda Marketing Survey

3. Thai Soda Marketing Survey
Thailand spent 35 billion Baht on soda in 2010! And the amount is rising! Too much of this soda comes from abroad. We want to develop a new Thai Soda product that will be the one all Thais choose when they are thirsty.
Engage
Thai Soda Marketing Survey
Company CEO

4. Thai Soda Marketing Survey
Engage
This is a great opportunity for our company. We currently have a soda brand but it is old and not selling very well. We need you to work with us to produce the soda that everyone will be drinking next year.
Thai Soda Marketing Survey
Company CEO

5. Thai Soda Marketing Survey
Engage
Hi! I am Nadej. I work as a food scientist at the company. My new work project is to produce a new soda for Thailand.
You have been appointed to my team. Good to meet you. Let’s get to work.
Thai Soda Marketing Survey

6. Thai Soda Marketing Survey
Engage
What do you think makes a top- selling soda?
What do you think is in every bottle of soda?
What flavour and type of soda would be perfect for Thailand?
Thai Soda Marketing Survey

7. Thai Soda Marketing Survey
First we have to find out how many types of soda there are in the market and bring them to the laboratory.
Then we can look at what is inside them.
Explore
Thai Soda Marketing Survey
SS1

8. Thai Soda Marketing Survey
Explore
OK, so the whole team have samples of soda. Time to start our tests.
First test: observe closely. What is the colour of the soda? What does it smell and taste like?
Second test: heat a sample until the liquid evaporates. What’s left?
Thai Soda Marketing Survey

9. Thai Soda Marketing Survey
Explore
All scientists use special words to describe things. The words you need for this work are:
Solute: this is something that dissolves. What is the solute in the soda?
Solvent: this is the thing that does the dissolving. What is the solvent in soda?
Solution: a solution is the substance formed when a solute dissolves in a solvent. What makes up the solution in the soda?
Thai Soda Marketing Survey

10. Thai Soda Marketing Survey
Explore
What is left in the metal plate after the evaporation?
Is this a solute or a solvent?
What has happened to the solvent?
Thai Soda Marketing Survey

11. Thai Soda Marketing Survey
Explain
How do substances dissolve?
Thai Soda Marketing Survey

12. Thai Soda Marketing Survey
Forces between the sugar particles hold them tightly together.
Explain
What keeps sugar solid?
Thai Soda Marketing Survey

13. Replace image Thai Soda Marketing Survey
The forces between the sugar particles weaken. The water mixes in and the solid dissolves.
Explain
What happens when it mixes with water?
Replace image
Thai Soda Marketing Survey

14. Thai Soda Marketing Survey
All of the sugar particle are separate. They are mixed in with the water particles and cannot be seen in the solution.
Explain
Where has the sugar gone?
Thai Soda Marketing Survey

15. Thai Soda Marketing Survey
Explain
But we can’t see the sugar in soda. How could you explain to someone who didn’t believe it was there how we know the drink contains sugar?
And how come we can’t see it in the drink?
Thai Soda Marketing Survey

16. Thai Soda Marketing Survey
Elaborate
How are the components of other drinks similar to soda?
What about tea? Coffee? Fresh juice? Bottled water?
How could you find out?
Thai Soda Marketing Survey

17. Thai Soda Marketing Survey
Evaluate
And here’s a label from a can of soda. What are the different parts the company lists? Which are solutes? Which is the solvent?
I’ve got a copy of the label for you. Add notes explaining what each part means. I’ve done one as an example of what I want.
Thai Soda Marketing Survey
SS1

18. Thai Soda Marketing Survey
Evaluate
One last job to do. I have a question sheet for you to try. I know you will all do well but my boss says you have to prove you know about solutions before we can show you any of our soda factory secrets.
Thai Soda Marketing Survey
SS1

19. Thai Soda Marketing Survey
Evaluate
You’ve done very well. Now that I know you all know what is in existing sodas we can start the task of developing our own world-beating soda. See you next time!
Thai Soda Marketing Survey

20. Thai Soda Marketing Survey
Contact Details
Contact the Inspiring Science team at
Thai Soda Marketing Survey