1. Strategic Plan Featured Discussion: 50th Anniversary Presentation
MELISSA W. – Introduction of self and team
TEAM – Name, Title and Highlight Responsibilities
MELISSA W. – Introduction of Session

2. Special Olympics 50th Anniversary is Here!!!
VIDEO

3. 18-Month Campaign January – June 2018: Soft Launch
Summer Games 2018: Anniversary Kick- Off
July 2018 – June 2019: Activation
May – June 2019: Culminating Event

4. Inclusive Sport & Health
SOI’s Plan
ENDING DISCRIMINATION AGAINST PEOPLE WITH INTELLECTUAL DISABILITIES
RAISE $100M & ENGAGE 100M PEOPLE
SHIFT PERCEPTIONS OF SPECIAL OLYMPICS AND PEOPLE WITH INTELLECTUAL DISABILITIES
INCLUSION THROUGH SPORT (Bring people together with actionable activity that creates inclusion)
Choose to Include
Communicating the need for athletes to receive levels of fitness, skill, and health; Celebrating when those milestones occur.
Inclusive Sport & Health
Unified Generation
Athlete Empowerment
Five-year fundraising campaign
Multiyear, multichannel marketing campaign.

5. Goals
Raise funds by enhancing current events and promoting general giving

6. Goals
Increase awareness by educating the public on our programming

7. Organization-wide Objectives
Education & Awareness (Jan - June 2018)
50 Stories for 50 years (Entire Campaign)
Merchandise (July 2018 – June 2019)
Toolkit for Events (July 2018 – June 2019)

8. Organization-wide Objectives
Support Menus (Entire Campaign)
Cause Marketing & Fundraising Campaign (July – Dec 2018 & April 2019)
Unified Champion Schools ( Season)
Culminating Event (May – June 2019)

9. Regional Opportunities
We encourage you to brainstorm with your RLCs, Athlete Input Councils, committees and so on to develop new ideas to leverage the 50th Anniversary. Share those ideas with us!

10. Brainstorming MELISSA W. – Introduction of self and team
TEAM – Name, Title and Highlight Responsibilities
MELISSA W. – Introduction of Session

11. Group Share MELISSA W. – Introduction of self and team
TEAM – Name, Title and Highlight Responsibilities
MELISSA W. – Introduction of Session