1. Reputation Management & Employee Mobilization

2. PREMIER REGULATED UTILITY BUSINESS
SIGNIFICANT SCALE
ACROSS SEVEN STATES
COLUMBIA GAS OF KENTUCKY
~3.5M Gas Customers
~500K Electric Customers
~8,000 Employees
COLUMBIA GAS OF MARYLAND
COLUMBIA GAS OF MASSACHUSETTS
NATURAL GAS
COLUMBIA GAS OF OHIO
COLUMBIA GAS OF PENNSYLVANIA
COLUMBIA GAS OF VIRGINIA
NIPSCO GAS
ELECTRIC
NIPSCO ELECTRIC NI
LISTED
NYSE
COMPELLING ANNUAL 8%-10% TOTAL SHAREHOLDER RETURN PROPOSITION*
Delivering on Commitments to Customers, Communities, Employees and Investors
* Estimated total shareholder return at a constant P/E ratio

3. Reputation Management Enhancements
Benchmarking
Shifting our Content Strategy
Enabling Employees to Support Reputation Efforts
Tools
Framework

4. Reputation Institute – RepTrack Pulse Survey 2017
Rank
Sector
RepTrak® Pulse 1
Consumer
76.5 2
Food & Beverage
75.5 3
Transport
74.3 4
Automotive
74.0 5
Airlines
73.3 6
Industrial
72.4 7
Retail 8
Technology
71.8 9
Information 10
Pharmaceuticals
71.6 11
Hospitality 12
Insurance
70.6 13
Services 14
UTILITIES
69.6 15
Financial 16
Healthcare
67.3 17
Telecommunication
65.3 18
Energy
59.7
Utilities Reputation Score by Region
[2017]
69.4
69.2
73.0
Midwest
Northeast
West
70.5
South

5. Reputation Institute – RepTrack Pulse Survey 2017
2017 U.S. RepTrak® Reputation Drivers: Utilities
2017 U.S. RepTrak®
Utility Reputation Dimension Scores
77.8
72.9
69.9
72.0
70.0
70.5
71.7
74.2
n: 2,350
15.0%
13.7%
12.8%
16.3%
15.3%
12.4%
14.5%
69.6
Reputation Research Reinforces AGA Natural Gas Perception Work

6. Content Marketing Honeycomb

7. Building our Reputation
Through a FOCUSED CONTENT STRATEGY
Telling Our Story
Bringing Our Company to Life Multi-Channel, Multi-Media Approach to Content
Themes and Positioning – Integrated Approach
SAFETY | CUSTOMER VALUE | FINANCIAL | TALENT/CULTURE
SAFETY
CUSTOMER VALUE
FINANCIAL
TALENT & CULTURE
Value of our products
Customer programs and experience
Environmental stewardship
Innovation in safety
Safety leadership
Earnings/dividend growth/TSR
Long-term visibility of business plan
I&D progress
Best place to work
Corporate citizenship

8. Our New Structure – Content First
Content Strategy
Brand Communications, Design Center Of Excellence
Multi-Media/Multi-Channel Storytelling
Reputation Management
Financial/Corporate Reports
Crisis Communications & Issue Management
Thought Leadership & Media Relations
Foundation/Charitable Giving Strategy
Political Action Committee
Senior Leadership Communications
Business Partner Communications Support & Counsel
Executive/Strategic Counsel & Communications
Channel Strategy
Channel Alignment – Internal & External
Customer Communications – /Website
Analytics & Insight

9. Employee Mobilization Working Framework
Thought
Leaders
Advisors
Educators
All Employees
ALL EMPLOYEES
All employees serve as brand ambassadors to share our NiSource story proudly by understanding the stakeholder commitments and their role in serving our customers and as part of the energy industry.
EDUCATORS
Educators engage in conversations about the energy industry and our company in their personal networks by actively sharing approved content and perspectives.
ADVISORS
Advisors strengthen our brand and build awareness as they engage in our community and with key stakeholders in conversations, meetings, presentations and educational programs.
THOUGHT LEADERS
Thought leaders are subject matter experts positioned strategically on identified topics to build our reputation and provide expertise on issues impacting our company and industry.
Working Draft - 8/18/2017