1. Made by Josefine, Katrine V, Josephine, Kimmie, Nanna & Frederikke
Morgenfruerne
Made by Josefine, Katrine V, Josephine, Kimmie, Nanna & Frederikke

2. Morgenfruerne 2008 in January Læsø, at Storhaven 4 One boutique
The company
Morgenfruerne
2008 in January
Læsø, at Storhaven 4
One boutique

3. Corporate form Type of company Concept, vision, mission
Morgenfruerne på Læsø
Corporate form
Type of company
Concept, vision, mission

4. Natural, Healthy Unique Knowledge
Strengths
Natural, Healthy
Unique
Knowledge

5. Key economic data

6. Healthy ingredients are kept Seaweed Salt
Key competence
Healthy ingredients are kept
Seaweed
Salt

7. Soap Shampoo and conditioner Different types of soap
Products
Soap
Shampoo and conditioner
Different types of soap

8. Soap
The solid soaps are made of cold- processed saponified oils and cold-pressed thistle, avocado, coconut, which cause that all beneficial ingredients of the oils are kept. Morgenfruens mild liquid soap is enriched with salt from Læsø
Morgenfruerne’s soaps are produced by the owner herself in Storhaven on Læsø

9. Shampoo & Conditioner
The shampoo & conditioner are developed in cooperation with Sumo Lotus. It’s enriched with potherbs, salt and seaweed from Læsø.
Morgenfruerne’s shampoos are manufactured by the owner in Storhaven on Læsø.

10. Different types of soap
Bath salt
With mint
Bath salt
Neutral with Læsø salt
Bath salt
With Marigold
Foot soap
With eucalyptus

11. Target group and sector of trade
Women
Ecological products
Manufacturing industry.

12. Numbers of competitors
Rival company
Matas stripes and Matas nature
Huge company