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Color Theory
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Blue Cool Tranquilizing Elongates Time Respect Responsibility
Authority/Confidence Poor Color Around Food Needs Relief Colors
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Red Power Emotion Raises Blood Pressure & Heart Rate
Stimulates Appetite Pay More Lose Track of Time Improved Sense of Smell
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Green Natural Peaceful Relaxation Money Soothes Pain Easiest on eye
Balance Harmony
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Black Mysterious Strong Authority/Powerful Slimming Powerful Accent
Elegance/Sophistication
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Yellow Stimulates Memory Warm Most difficult color on eye Cheerful
Value For Money Draws Attention Loose Temper Faster Babies Cry More Elderly Loose Minor Muscle Control
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Gray/Grey Artistic & Creative Work Longer Needs Accents
Color of mourning Color of formality
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White Delicate/Refined Symbol of Purity Cleanliness
Encourages Precision/Clarity
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Pink Romantic/Charming Tranquilizing
Large amounts can cause physical weakness Feminine Calming
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Purple Tire of it faster Royalty Luxury Wealth
Women Accept Universally
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Orange Broad Appeal Informal Stimulating (emotions and appetite)
Demands attention Seasonal connotations/preference
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