1. Welcome to final class of Emerging Markets Dr. Satyendra Singh

2. Objectives To understand
The concept of emerging markets  trading blocks
The difference between EM and developed markets
The changing consumers’ preferences and developing products and services to satisfy the preferences
The strategies to market the products and services using the knowledge of economics, culture and religion

3. Course Outline Term test on business practices in EM
Class participation 
Research-based group project
Individual presentation
Group presentation
Final exam
+ computer, journal articles, websites

4. Others Reviewed/rapid feedback/main points Available for you-- readily
Sensitive students needs
Clarity
Interesting/practical examples
Encouraged to speak  asking questions
Learn to mark presentations
Work in group
Time management

5. EM and Trading Blocks OECD Asia: ASEAN, APEC Africa: ECOWAS, COMESA
Org. for Economic Cooperation and Development (34: France)
Asia: ASEAN, APEC
Association of Southeast Asian Nations (10:Jakarta)
Asia Pacific Economic Cooperation (21:Singapore)
Africa: ECOWAS, COMESA
Economic Council West African States (15: Abuja)
Common Market for Eastern Southern Africa (19:Lusaka)
MERCOSUR
5 full, 5 associate (10: Sao Paula)

6. Eco/medical Tourism Why is it important? Types of ecotourism
Economic dev., culture, understanding, peace  ↓$ on defense
Types of ecotourism
Non-consumptive  observe, climb, watch
Consumptive  kill animals
Costs versus benefits
Examples of ecotourism
Uganda  Bwindi forest gorilla reserve
Nepal  Annapurna conservation area for trekking
Bolovia  Madidi  ecolodge
Medical tourism
Different countries for different treatments

7. Fair and Unfair Trade Practices
Dumping
Selling below cost
Types of dumping (East versus West)
Social, environmental, financial, cultural
Subsidies
Agriculture, sugar, coco, cotton
Its negative effects on quality of life
Who makes decision
World Bank and IMF  poverty reduction
WTO  economic development

8. Genetically Modified Foods
Crops using molecular technique
Advantages and disadvantages
Criticism of GMO
Governments and publics
GM food labeling requirements
Europe  Yes
Canada  No
GM food distribution
Different  different labeling requirements for different countries

9. Human Rights and Businesses
UN Global Compact
Four dimensions
Human rights
Support, respect and protect HR
Businesses are not involved in HR abuses
Labor standards
Uphold freedom of association
Eliminate forced and compulsory labor
Abolition of child labor
Elimination of discrimination
Environment
Support environmental challenges
Promote environmental responsibility
Develop and diffuse environmentally friendly technologies
Anticorruption
Work against all form of corruptions

10. Market Orientation and Outsourcing
Customer, Competitor, and Inter-functional coordination
Outsourcing
Core and peripheral outsourcing
Develop capabilities
Combine MO and OS
Privacy and legal issues
PIPEDA  Personal information protection and e-documentation act  Obtain consent
US patriotic law or anti-terrorism law  allows FBI to collect data secretly

11. Foreign Direct Investments
FDI: 3 strategies
Greenfield
Brownfield – Acquisition
Joint ventures
Strategic alliances  mutual benefits
Star alliances
Comprehensive
Functional  marketing, finance, production, R&D…
Strategic alliances
Implementation  compatibility, mgmt consideration  shared/delegated/assigned
Pitfalls  trust, control of information, distribution of earning

12. Misleading Marketing Negligent consumer behavior, Product misuse
Telemarketing fraud
Advertising to children
Deceptive advertising
Economics of Information Model
Search, Experience, and Credence claims
Literal versus implied claims
Criteria to test claims  Schechter’s approach
Credibility  prominence of advertiser
Verifiability  < a month

13. Islamic Banking No deception and no riba
Ijara mortgages  Lease to own
Bank purchases it for you
Pay over 25 years
Rent ↓ over time
Murabha Mortgages  Less popular
Bank purchases and resells it to you and ↑higher price
Pay < 15 years
Sharia compliant
Credit Cards
Mudharabha  partnership  bank $, customer benefit
Islamic microfinance

14. Microcredit and Microfinance
Microcredit  No profit motive
Sustainability
Poverty reduction
Microfinance
Social return
Economic return
Psychological component
Conscious-driven microfinance
Three kinds of entrepreneurs
Traditional capitalist
Philanthropic organizations
Microfinance enterprises  financial return cannot be negative

15. Philanthropy as a Strategy
Individual
Corporate
Strategic
combine social and economic benefits to develop distinct competitiveness
Where to focus
How to create value
Select the best grantees/purpose/organization
Signal other funders – matching grants
Improve performance of grant recipients
Advance knowledge

16. Internet Technology Adoption
E-government
E-education
E-health
E-commerce
Stages of E-commerce
Perception
Interpretation
Value assessment
Transanctions

17. It was my privilege teaching you.
-- Sat