1. Turning Insights into Action
Data Analytics and Organisational Strategy
November 2017
Describe EY’s current Data Transformation Journey
Professional Services is being disrupted in a significant way
Our clients are demanding more value for our fees beyond compliance to real value (you know us, help us!)
Data driven Audit, Data driven Tax, Data drive Risk Assurance and importantly data driven transformation (Finance, Supply Chain, Customer)
Talk to our data driven agenda, through to data provision
I suspect my fellow Technology vendor partners (IBM, Accenture, Etc) here presenting today share in our pain.

2. A common question I get asked by business leaders - why can’t I see it?
Prescribe next best action
Operationalized insight
Predict what will happen next
Semi-operational insight
Explore and analyze data insights
Management insight
Develop trusted insights
Executive insight
Build a data foundation
The human element
Consuming and actioning the insights from data and advanced analytics
Technical capability
Producing insights through data and analytics
Augmenting human intelligence with cognitive
Automated insight (artificial intelligence)
Despite significant investments, organizations still struggle to realize value.
Refer to the First Forbes report Our 2016 POV: The ‘Human Element’ of Analytics
- Technical capability often exceeds behavioural alignment
There is a lot going on in the data and analytics domain:
Compliance to Insight to Prediction to Augmenting human intelligence with Cognitive
Getting the balance right between the Human Element and Technical Capability
To succeed, companies must focus on the human element to bridge the gap and go from insights to action to value

3. What I hear business leaders asking for from data - move me from insights to actions to value
Our latest 2017 Forbes Survey Report suggests
- Leading firms achieve significant lift in Revenue, Operating Margin and Risk Improvement
So what are Leading companies doing that is different from lagging companies?

4. So what separates the Leaders from the rest?
Findings from the 2017 Forbes survey…
Key findings and recommendations by synapse
Follow the process of data and analytics as it aligns to the strategy through implementation to outcome.
For data and analytics success - mind the gaps
Competitive Differentiation
Operating Model
Initiative Design
Intervention Design
Measurement and Learning
Its not rocket science. Treat data and analytics capability as a process and you’re on yor way to success
What does the surevy tell us about Leaders in each of the gaps?

5. …mind the gaps
Competitive differentiation Defining the role that analytics play in strategy and business models
Operating Model Building the underlying models and org structure that govern analytics activities
Initiatives design Defining the specific activities/projects to achieve desired business outcomes
Intervention design Translating the goals, models and methods into action by imbedding analytics into business operations
Measurement and learning Quantifying and learning from data-driven business outcomes

6. Case Study People’s Choice - recognise the need to step up the maturity
…the key levers of success
A well formed Analytics Strategy
Agile approach
Value and outcome driven
Accelerate outcome achievement
The human element
Future proof existing investments
How People’s Choice set themselves on the path to becoming a Leader in their market through Data and Analytics
Their mantra used to be ‘stick it to the big 4 banks’ but they realised that they could never compete on that basis so they turned their attention to their greatest asset - leverage the strength of their members and treat them how they want to be treated on a personal 1-to-1 basis.
But how do you get to know over 1M members on a one to one basis? Use the data you have in your business!
There was born the Data Leverage Strategy for People’s Choice.

7. To find out more…
The research report “High stakes, high rewards” expands on findings from the 2015/2016 report “Don’t forget the human element of analytics”
The survey digs deeper into the analytics life cycle that organizations use to drive value
Leaders are leveraging the “human element” to differentiate in delivering value and driving transformational change
Common pain points for others:
Culture and leadership
Organizational and process design
Learning and development; skills
Rewards and incentives

8. EY | Assurance | Tax | Transactions | Advisory
About EY
EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.
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