1. STEPHANIE SANCHEZ, CIRS
2-1-1 Statewide Director, Colorado
Mile High United Way, Denver, CO
LORI WARRENS
Senior Director, Community Solutions
VisionLink, Inc., Boulder, CO

2. Background – Partnership Product Description Sales & Marketing
Agenda
Background – Partnership
Product Description
Sales & Marketing
Roles & Responsibilities
Discussion

3. Product Vision
You’ve paid for your data, isn’t it time that it pays you back?

4. Opportunity
I&R and Case management are now revenue vs cost center in hospitals and clinics.
There are many opportunities during a hospitalization or clinic visit to determine if a patient needs help addressing their basic needs.  
From admissions to discharge, hospital/clinic staff can use HealthLink211 to easily access basic need resource information, make appropriate referrals, and track outcomes. 

5. Engage 2-1-1 centers and executive committee.
Design Process
Goals
Engage centers and executive committee.
Define pilot offering(s) – What is the proposed solution being offered?
Define pilot financial and technical structure.
Define partner roles and responsibilities.
Design Process

6. Product Features

7. Whole Person Care Product Features SaaS Product – Standard Forms
Pre-loaded resource data
Whole Person Care 
Whole person assessment
Referral Search Guidance
Expanded Follow Up
Assumes 100% Follow Up
Referrals to 2-1-1

8. Sales & Marketing
Marketing Site – healthlink211.org

9. Sales & Marketing

10. CVS -650 Minute Clinics. Walgreens' - 370
Additional Targets
CVS -650 Minute Clinics. Walgreens' - 370
A version for:
Human Resource
Schools
Day Care
Faith Based Organizations
Community Based Organizations
Target Clinic

11. Pricing

12. Shared Investment and Revenue
Revenue Sharing
Revenue Analysis
Current data sales
Current portal sales
Potential HL21 sales
Revenue Goals
Cover annual costs
Expand services
Shared Investment and Revenue
Corporate partner marketing and sales
Win – Win

13. Roles and Responsibilities
Provide Database
Taxonomy search support
Determine Database Contents
Determine Distribution of Funds
Custom Services Pricing
Support Local Sales
Referral Fees
Customized Pricing

14. Roles and Responsibilities
Product Development
Marketing Website
Support
Marketing & Sales
Fee Administration

15. Discussion & Thank You! Questions? Comments? Thank You!
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