1. Crowdfunding & Fundraising
Learning for Life
Liz Livingston Howard & Megan Kashner
November 2, 2016
Howard & Kashner 2016

2. Your Presenters Today
Megan Kashner Clinical Assistant Professor & Director of Social Impact Liz Livingston Howard Clinical Professor & Director of Nonprofit Executive Education
Liz and Megan introduce ourselves and our qualifications
Howard & Kashner 2016

3. Some Basics 95.4% of American Households Give Philanthropically
87% of Donors Say the Legitimacy of a Nonprofit Matters
But only 33% Do Any Research Before Contributing
There are More Than 1.5 Million Nonprofits in the U.S.
Total U.S. Charitable Giving in 2015 was $315 Billion
71% of that, $268 Billion, Was From Individuals
Howard & Kashner 2016

4. How Has YOUR Giving Changed?
LIZ will intro exercise: Talk to your neighbor/at your table on how your personal giving has changed in the past 10 years? Are you giving differently? Do you look for different outcomes? Do you ask different questions?
Howard & Kashner 2016

5. Changes In Fundraising
Impact Measurement
Transparency
Philosophy
Liz – intro three areas of change
Overview of key changes in fundraising – have a slide for each
Howard & Kashner 2016

6. Impact Measurement Setting Benchmarks & Goals Tracking Outcomes
Asking “So What”?
Connection Back to and Delivery on the Mission
Megan
Howard & Kashner 2016

7. Impact Measurement Megan… Example
If you were to set out to decrease recidivism
Look at the data
Set targets
Measure
Iterate
Wouldn’t just count how many people were provided how many hours of career coaching
Howard & Kashner 2016

8. Transparency Build Trust Share Financial Information
Effective Communication
Share Even Bad News
Liz
Howard & Kashner 2016

9. Philosophy Philanthropist as Partner Strategic Investment
ROI Orientation
Kind Hearted Giving
LIZ
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10. Toolkit For Philanthropy
LIZ to overview that traditional tools are now complimented by new tools
Howard & Kashner 2016

11. Traditional Tools Direct Mail Personal Solicitation Events
Giving Circles
Planned Gifts/Bequests
LIZ
Howard & Kashner 2016

12. New Tools Digital & Social Mobile & Platform Giving Impact investing
MEGAN – intro three areas of new tools/methods of engagement
Howard & Kashner 2016

13. New Tools Digital & Social
MEGAN Benevolent as example of Digital & Social + Impact Investing referencing the reading we assigned
LIZ can talk about mobile and platform giving and highlight Purple Purse/Allstate Foundation/Crowdrise
Howard & Kashner 2016

14. New Tools Mobile & Platform Giving
MEGAN Benevolent as example of Digital & Social
LIZ can talk about mobile and platform giving and highlight Purple Purse/Allstate Foundation/Crowdrise
Howard & Kashner 2016

15. New Tools Impact Investing
MEGAN Impact Investing referencing the reading we assigned
Howard & Kashner 2016

16. Media Influence on Social Change
What is Social Change?
Who & What is “The Media”?
Liz
Howard & Kashner 2016

17. How Does Media Influence Social Change?
LIZ to introduce the exercise: Turn to your neighbor and share examples where you have seen the media influence social change in recent times.
#whyIstayed
#sayhername
#blacklivesmatter
Sandra Bland
NFL Ray Rice
Howard & Kashner 2016

18. Discussion
Howard & Kashner 2016

19. Contact Information
Megan Kashner
Social Impact at Kellogg
Liz Livingston Howard
Nonprofit Executive Education
Howard & Kashner 2016